We take brochure design seriously: creating something that accentuates the most important parts of your business and ensuring the correct message is communicated at all times - both visually and with the written word.
The best brochure design relies on far more than just good design: strategic thinking, good photography, focused copy and astute printing knowledge are equally important to the overall impact and success of any brochure design project.
Successful web site design is all about balancing traditional graphic design skills with the inherent limitations imposed by the web.
Typography and graphics are far more restrictive on the web than when it comes to designing.
We concentrate on usability and ensuring a site works across all platforms with clear navigation and fast download times.
Depending on your requirements, we can build both static and dynamic sites. Should you want to be able to update your site yourself (and have sufficient resources to stay on top of it) we can build your site round an open-source Content Management System (most likely Joomla), or blogging software (Wordpress).
An essential part of the modern corporate world, the Staff Handbook should define the goalposts for the company/employee relationship, communicating company policies, rules and systems in a clear and concise way so that everyone knows where they stand and understands the framework for issue resolution.
Neil Hitch and Peter Jones established NHA in 1989 to provide a brochure design and production service that combines years of marketing experience and a wealth of common sense to produce the very best design solutions for your marketing needs.
Many years on and we’ve been delivering successful brochure and catalogue design solutions to a wide range of clients across a broad spread of industries. Along the way we have developed some weird and wonderful ideas and skills: we know where to commission the right photographer or copywriter to enhance your company and our designers will always go that extra mile to ensure you're entirely happy.
Neil is a fellow of the Institute of Direct Marketing.
And we’re members of the London Chamber of Commerce and the Russo-British Chamber of Commerce.
Whatever you want to say to your customers or staff, wherever they are in the world, we know how to say it - and we’re not just talking about the language.
Web Site Design
The Internet may have opened up a whole new field of opportunity for corporate communication but it's still important to observe the basic rules of marketing and good design.
Web Site Design and Set-up
Successful web site design is all about balancing traditional graphic design skills with the inherent limitations imposed by the web. Typography and graphics are far more restrictive on the web than when it comes to designing for print. We concentrate on usability and ensuring a site works across all platforms with clear navigation and fast download times.
Depending on your requirements, we can build both static and dynamic sites. Should you want to be able to update your site yourself (and have sufficient resources to stay on top of it) we can build your site round an open-source Content Management System (most likely Joomla), or blogging software (Wordpress). Read more about the pros and cons of content management systems and static sites on our blog.
Have a look at some of the web sites we have created and continue to update and maintain. And a first for us: a dual language site for the Karakalpak Museum in English and Russian.
Search Engine Optimisation (SEO)
As the web gets increasingly crowded making your site stand out from your competitors becomes ever more important. A whole range of techniques is available and Search Engine Optimisation (SEO) is one of the most essential.
Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) should be an integral part of your web design from the very beginning as it affects every aspect of the site: design, structure, planning and even the folder structure.
Each page needs to be considered within the SEO context. Headline, content, the structure of the mark up on the page, the name of the page, file, etc are all factors that can influence your search engine rankings
Keywords and Key phrases
These represent what you think are the most likely search terms someone is likely to use when looking for your site. The way you implement keywords and phrases represents one of the single most important factors in your search engine rankings.
Before creating any pages you need to research the best ones for your business. Current thinking suggests that unless you can target very unique keywords, key phrases can be more effective. Single words are more often entered into searches than key phrases so they are much harder to target. It’s also worth noting that if you use plural versions you will get results from both singular and plural searches.
Content Planning
Having identified the most suitable key phrases for each page of your site you should write 250-300 words of "key phrase rich" text. Titles and headings are weighted by some search engines and are considered more important than other text so write with this in mind. Repeating specific key phrases in different elements of the HTML will improve your chances of ranking well.
HTML and Web Site Structure
The position that key phrases appear within the structure of your pages directly affects the relative importance a search engine attributes to them. You should ensure the most important key phrases appear within a page’s <HEADING><TITLE> and <H1> elements. The <TITLE> tag is most important as the majority of search engines give it extra weight. It is also good practice to keep the <H1> and <BODY> tags close together as some search engines add a “proximity” weighting.
Use keywords and phrases in your navigation links as well.
META Tags
These used to be very important but are largely ignored by search engines these days. The <META DESCRIPTION> tag is still used by some search engines as descriptive text when displaying results but is ignored when it comes to rankings. But! You should still include properly focused Meta Tags as they won’t do any harm and can improve your rankings.
Key Phrase Links
When linking to other pages or stories DON’T use “Click here” or its variants. Use descriptive text based on your key phrases.
Image and ALT Tags
Another important area: use your key phrases again in the <ALT> tag.
Avoid Flash Splash Pages
Don’t use a graphic-heavy home page. Flash animations are very pretty but give search engines indigestion. Without the “key phrase rich” text we’ve been discussing there’s nothing for a search engine to index. The redirects they use are also treated with suspicion by search engines as artificial redirects are used by unscrupulous sites to achieve higher rankings and can lead to a site being banned.
Text Alternatives to Flash
If you use Flash for your pages, search engines cannot index the content. You will need to offer text alternatives.
Avoid dynamic URLs with odd characters
Search engine crawlers don’t like characters such as $, ?, =, +, & and % characters. Created by dynamic pages these characters can put the crawler into an endless loop and overload the system so pages may not be indexed
CSS and Javascript
Search engines read HTML and any embedded CSS or JavaScript. Bearing in mind what we said earlier about “proximity weighting” and the increased relevance given to the first 200ish words it makes sense to keep CSS and Jscript in external, referenced files to avoid them muddying the issue.
Sitemap
A sitemap will make it easier for search engines to crawl and index your content. Create one that links to all your main pages.
In Conclusion
Compelling content that is relevant to your target audience will enhance your chances of ranking well with the search engines but to really fly, you need to use appropriate keywords and phrases, and use them in ways that search engines understand and can weight accordingly.
Administration
Leave the worry and technical details to us. We will regularly check your site to ensure that it functions smoothly and to add any additional information/updates.
