Building a website is not viewed as a technical hurdle at Dynamic. We like to understand your business in as much detail as possible, to ensure we come up with ideas that will work for your target audience. Having agreed the strategy of how we are to proceed, we produce wireframes, flowcharts and storyboards to create a detailed plan of what we’re going to build. If the initial plans are strong, the execution will be effective and swift. Want a website that works? It is fantastic having a website that looks amazing, but if nobody can find the website it defeats the object of having it in the first place! Our team have worked with a broad range of companies in an even broader range of industries so we know what works and for whom. It isn’t as simple as providing you with a few keywords and hundreds of area links at the bottom of your page – we work a bit differently to that!
A member of our team will meet with you to discuss what you are attempting to achieve from your website and what it’s task is; for example whether it is to sell products online, take reservations or bookings, or simply provide users with contact details and a location of your business. We will then go away and tailor a bespoke marketing package solely for your business that will allow it to get to the right people, at the right time and bring the right traffic to your website.
A strong website design is visual, but also a science. Our projects start with understanding the environment you’re operating in and understanding your business’ USP within it. Website design never exists alone, so we’ll develop each part of your project to work hand-in-hand with your other communications and branding, enabling you to build a stronger bond with your potential and existing Client base. Branding is not just your company logo, your brand is every essence of your company and the way it is portrayed.
Your branding also needs to be showcased perfectly on your site, marketing materials and outbound marketing. All colours on these materials should be within your brand guidelines; consistent fonts, strict spacing and all-round strong brand identity.
Obviously one of the first items our Client’s will tackle is the logo, it is usually the first thing that people will associate with your business, so it has to stand out! However, if your branding thereafter doesn’t match this and run throughout everything else, your potential customers won’t remember you!
Here at Dynamic we believe your branding must be eye catching, professional, memorable, contemporary and effective. We aim to ensure your branding represents your company correctly and entices potential customers to want to know more about your business.
Design is a process, so before anything goes online, we’ll ensure our work and plan is tested extensively, constantly refining as we go. Our aim is to enhance your ideas and to make it usable, enjoyable and above all, effective! We are trusted providers of Websites in Beckenham, you needn’t look any further!