At WebSight Solutions we have a huge depth of experience in all things digital.

With over 1000+ websites and digital marketing campaigns under our belt, we’re not just designers and developers but also consumers and have been e-commerce website owners ourselves, operating one of the largest online retailers of sailing, surfing & snowboarding equipment in the UK until a buyout.

With the web and online services playing such a central part in modern business, it is important to plan ahead and create a digital strategy which enables the way you use the web to grow and adapt to any changes in your business. 

Putting a digital strategy in place provides a roadmap for how these changes will be implemented and we offer strategic support, expertise and skills to make sure the way you use the web adds value and develops your organisation on all levels.

WebSight Solutions, established by James Webb in 1999, has built a reputation for designing quality websites for a range of companies and organisations. Services include professional website design, website and email marketing and multilingual website services.

Whether it be a one page or "brochure" style website through to a content management system or multilingual website, each design is created to fulfil the requirements of each customer.

Other services available from WebSight Solutions include search engine optimisation, managed website translation, e-commerce websites, domain registration and web hosting setup and other graphic design services.

As additional services are now available to include graphic design and design for print the business name has been changed to ZeroBlue DESIGN.

Being listed and found within search engine results doesn't just happen! Effective search engine optimisation or SEO takes thought, analysis, effort and much time.

High-quality SEO is about doing the things that the search engines like and understand without using underhand (or what is called ‘black hat’) tactics in order to achieve good results with ranking on the search engines.

Many SEO companies make promises to get you to the top of Google almost immediately with very little expense.

This is just not possible so if an offer seems too good to be true, it probably is. Instead, we specialise in ‘white hat’ SEO techniques – only using reputable methods to improve your position.

ZeroBlue DESIGN provides a complete SEO service including keyword analysis, on-page and off-page optimisation, link building, social media campaigns, local search optimisation and pay per click advertising.

What is Search Engine Optimisation or SEO?

It is easy enough to tell a search engine that your website exists and for it to index your site. The problem is being found in the search results by people searching for your products and services.

SEO is the terms used to encompass several different services to help optimise a website so that the search engines know with which keywords or search terms to show your website.

On-Site Optimisation

Each website must be optimised both with coding and content for the best search engine rankings.

For example, the page elements that require optimising include using keywords in headings, alternative text tags for images, the words that are used in links as well as meta tags. It is also important to ensure the site is build for easy viewing and usability on multiple devices and connection speeds.

Keyword Analysis

Each website must be optimised with both coding and the text content for the best search engine rankings.

Keyword analysis and much research must be completed first to understand what search terms visitors will use to find the site. 

Competitor Analysis

What are competitors doing? What results are they getting? If competitors are being found with links and references on various websites, such as industry specific sites, then you want to be there to.

Analysing the keyword search terms, the website structure and the way that a competitor has optimised a site, can save much valuable time and can help you to have the edge on the competitor. 

Local SEO

Targets search results that include terms that include local places e.g. web design Edinburgh and also results in Google Maps and Bing Places etc.

Ensuring that a business can be found in all the major business directories with accurate and consistent contact information is also very important.

Link Building

A website needs good incoming links from other websites. This enables a search engines to see how popular a site is but more importantly what the site is about.

For example, if many websites about "website design Middlesbrough" that are linking to ZeroBlue DESIGN this is an good indicator for a search engine.

Site Performance & Analytics

The best source for information about how a website is doing is to ask the search engines themselves. We will set up and configure connections with Google Search Console and Analytics and Bing Webmaster Tools

Content Marketing

Engage and convert prospects at the start of the customer journey with beautiful, easily-found custom pages for every one of your products, locations and client sectors.

Custom built landing pages, blog articles, FAQs enable prospects to find the content they want while leading them to an action such as requesting a quotation, subscribing or purchasing a product.

Local SEO & Business Listings

The more your business is listed on trusted online directories, the more likely your business will also rank well in local searches. Business listings, including your Google My Business Profile, send signals to Google and other search engines to validate that your company is a reliable resource for relevant search queries.

The quantity of listings, the accuracy of your listings, and the quality of the online directories can affect how Google perceives your online presence.