Hi, we are Creativo, a new breed of marketing agency.  Consider a household a name like Tesco, BP or Cadbury’s. You may picture a logo and certain colours, but your understanding of the brand goes beyond that, including ideas about value, quality, service, friendliness, status and, ultimately, desirability.

A brand has many components, which may include a logo, slogan and the application of these to everything from uniform to signage. But it also includes a set of shared, defined values for the way the organisation operates, the constituents, quality and dependability of the services you offer, and even the way the telephone is answered or the physical environment of the establishment.

In other words, the way you interface and interact with customers – in the education sector, pupils, parents, stakeholders and visitors – is as important a part of your brand as the school crest.  Whether our client is a one-man-band, a school, Cathedral, SME or large international organisation, our multi-disciplinary skills  will provide realistic, effective solutions and meaningful benefits. Our rare combination of enthusiasm, experience, imagination, friendship  and honest-to-goodness value is what makes our clients happy.  Effective marketing is about much more than an attractive prospectus: it starts with developing a brand for your school.

Most schools are becoming aware of the need to implement marketing strategies; for many larger schools or independents this is something that has been part of school life for many years.

But marketing an education institution shouldn’t just be about short term ‘selling’ of places on the register. It is about establishing a brand that reflects your ethos and values, improves performance and builds long term support for recruitment (of students and staff), funding and business and community relationships.