Does Your Travel Business Need Branding Help?Branding for travel agents is essential in this busy and highly competitive market.
Branding is more than just your website, logo or colours you adopt, but it is about the emotions these things create. A travel companies brand should communicate trust, experience and hospitality.
As the travel industry faces increasing pressure from travel websites, the need for good branding is key.
There are a wide range of travel agents in the UK from high street brands to freelancers. Here are a few popular travel agents that you may have heard of:
There are hundreds of branding companies around the UK, from established agencies in London to freelancers working from home.
We always advise talking with branding agencies that have a background of marketing for travel agents. There are many agencies that have worked in the travel and holiday industry historically.
Just fill in the form to get free advice and quotes from 5 local branding agencies that have experience in doing branding work in the holiday sector.
Ok, lets bring it back a step, what emotions does your holiday bring to mind?
Relaxing on a beach with the children playing in the surf?
Sitting in an Italian open air market having just been to a museum and are now enjoying a genuine Italian ice cream?
Tracking around the Mexican Yucatan Peninsula and climbing the pyramid of Chichen Itza.
You may think of relaxing, exploring, sightseeing, a holiday in the sun, a skiing holiday. You expect to be looked after, you expect value for money.
Yes you are thousands of miles from home, you cannot speak the language and do not know your bearings in a foreign land. There are going to be concerns you have about the classic holiday nightmare when you loose your luggage or get your bag snatched.
The holiday brand should put these concerns to the back of your mind. You trust the travel agent and holiday brand as they have been running for decades and have millions of happy customers that have not had a bad experience.
Even a few travel agent needs to create a brand that conveys trust.
Branding for travel agents is what distinguishes one travel agent from another. As there are so many of you in the UK, standing out in the crowd is important.
This is what branding can do, to create a brand that people can learn to trust and come back to. This is called your corporate identity.
The sector is highly competitive, with cheap holidays on offer on the internet, getting customer loyalty is very important.
Established brands like Thomas Cook and Tui are competing against new travel websites like Expedia and Jet2holidays. All are part of ABTA.
Whether families are booking a summer break, a winter ski trip, a 2 week safari, they will be spending a lot of money.
They want the assurance they are with the best value agency that they can trust. With the number of holiday nightmare stories that have been in the media recently, your brand matters.
In many ways, branding for travel agents is very important.
The cost really depends on which designer is selected, as all designers will charge different fees based on their skills, their experience, their overheads and their profit margins.
All branding agencies charge different amounts, so getting quotes is necessary. Branding prices therefore will vary significantly.
With branding, you do not get what you pay for. The cheapest agency should not be selected just because they are the cheapest agency. The most expensive agency should not be chosen based on them being the most expensive and you get what you pay for.
Branding can cost £2,000 or £30,000 depending on the agency you choose.
There are thousands of marketing agencies in the UK to choose from.
There are branding companies, marketing agencies, full service marketing agencies and everything in-between.
We do advise selecting one that has experience of doing work in the holiday and travel sector and has a track record of success.
Sitting down in the early days to discuss your brand strategy should ensure it is more likely to succeed.
We do advise getting quotes from a few creative design agencies to compare, so you can get the best agency at the best price. Choosing a marketing company to handle your branding is not easy.
We live in a world of price comparison, and branding is no different.
We want to help you find the ‘right’ branding company for your travel agent. One that has worked in the holiday sector and has worked with holiday companies in the past.
Branding for travel agents does not need to be expensive, just fill in the form to see.
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