Branding For Sports Companies

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Branding for sports companies is essential.  

Your brand is very important, especially in such a busy industry sector where reputation matters.  

For free advice and quotes from branding companies that have experience with sports marketing, just fill out the form opposite.

All top sports companies use branding, from Nike, Reebok, Adidas, Top Flight, FIFA.  

All are established brands that have had a lot of design work done to them and round them to establish them in the  industry.  

But it is not just about the design, it is the core of the marketing strategy

What Is Branding?

It is all about making your business stand out, for the right reasons.  This is all to do with your corporate ID, what sets you apart from your competitors.  

Your brand is arguably one of your companies most important assets. It gives your business an identity, makes your business memorable, encourages consumers to buy from you, supports your marketing, and brings your employees pride.

This process also delivers materials that support the brand, like a logo, tagline, visual design, or tone of voice.

A brand is the identity and story of a business to make it stand out from your competitors that sell similar products or services. Branding is the process of creating the brand identity of a company.

Brands are an effective way for companies to communicate their vision. A brand clarifies what a company stands for and why.

The goal of branding is to earn space in the minds of your target audience and become their preferred choice for doing business.

Creating a great brand starts at the drawing board.  

Consider the following:

  • What are your core principles and values?
  • What is your mission statement?
  • What are your communication tools?
  • What inspired you to build your business?
  • What makes your product/service unique?
  • Why do you want to offer your products or services to your target audience?
  • What is your internal business culture?
  • What is your professional sense of style?
  • What do you want to come to mind when someone hears your business name?
  • How do you want people to feel when they think of your company?
  • How do you want customers to describe you as a company?

Thinking about what your business offers, the industry you offer it in, and what sets you apart from your competitors.  It is about communicating a message to your audience.

The world’s largest brands did not just stumble across their logo and brand identity – they were carefully crafted.  Consider some of the world’s leading brands (Amazon, McDonalds, Fed Ex), each has a brand and logo that is distinctive (and sometimes contains a subliminal message).

Hiring a branding agency for your sports brand ensures that you are best-placed to appeal to your target audience and stand out from the crowd.  They can put together a brand strategy for you.

Just fill in a few quick details and get 5 free quotes from local design agencies who are keen to work with your business.

There’s no obligation to choose any of the agencies who contact you, though we’re confident that you’ll be introduced to an agency who is right for your business.

How Much Does Branding Cost?

Branding does not have to be very expensive, considering the top sports brands, they tend to use top creative agencies that do charge top end prices. 

However all agencies have different costs, depending on their size, the staff they have, their profit margins etc. 

It is wise to shop around and get quotes from a few different  companies in order to get a feel for prices.  

As agencies all set their own fees, branding prices will vary considerably.  Branding does not have to be expensive, fill in the form to find out.

Choosing An Experienced Branding Agency

Choosing a marketing company to handle your branding can be a challenge.  There are thousands of branding agencies around the UK.  However it is stongly advised that you select one that has a background in the sports sector. 

If the agency has a track record of successful work, they will know what will work well, and what will not, achieving quicker results.  

If they have done branding for sports companies in the past, chances are your results will be better.  Meeting the agency is also advised.  

They are more likely to work harder for you if they know they have a meeting coming up.

Final Thoughts

Branding plays an important roll in leisure marketing.  

We do advise talking with a few creative studios, in order to get different design angles and different prices.  

Branding does not have to be expensive, just fill in the form to see.

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