Does Your Recruitment Company Need Help With Branding?Branding for recruitment companies is an essential area of marketing, since it is what defines you and sets you apart from all the other recruitment companies and recruitment websites.
Your brand is very important, this is why we suggest you talk with local branding companies that work in the recruiting sector.
Just fill in the form to get free advice and quotes from local agencies that have done branding for recruitment companies in the past.
Branding is a unique area of marketing, as it is its own area of marketing, yet it includes other areas of marketing. Lets delve in a little deeper.
Branding is all about emotion, what your customers and competitors think of when they see your company name, when they look at your website or hear one of your adverts on the radio or TV.
For example, let’s look at Coca Cola. Their brand is one that has been in place for over 100 years, the iconic red and white logo stands out in the drinks industry. When we see it, we all think of different things, how it tastes, the Christmas advert, the Diet Coke Break. This needs to be transferred into the recruitment sector so your brand stand out.
Branding is all about communicating trust, a trust even if a company or job hunter has not used you in the past.
For example, have a think of a few brands such as Deliveroo, Hello Fresh or Channel, you may not have ordered food or bought a Channel product, but you know the brands and you trust them. This is what branding is all about and what needs to be applied to your company in order to make branding for your recruitment company work.
As mentioned, branding involves a number of things and branding for your recruitment company needs to encompass them all and to have continuity throughout.
This would include the following:
Branding for recruitment companies would include all of the points above, for anyone that has watched ‘The Apprentice’ will remember this task.
Your company name is where it all starts. Why did you choose your company name, what is the story behind it.
How long has your recruitment company been running, have you been trading for 50 years or just started?
Your logo needs to reflect your ‘story’ carrying the history of your business. Does your recruitment business work in a particular industry sector?
Your website needs to be clear and attractive, modern yet carrying your marketing message throughout. It needs to be well written, no spelling mistakes yet appealing to both men and women or all ages and nationalities.
Your marketing material needs to reflect your website, it needs to stand out in the recruitment industry yet fit in at the same time.
Do you do any advertising, on TV or any radio advertising? Spotify is popular for advertising recruitment companies.
The truth is it is very important, people (or candidates) will respond to your design and will judge how good you are by the strength of the brand.
Standing out in the recruitment sector is essential, since the recruitment sector is super competitive.
People that are looking for a job, do not want to wait a long time, they want you to move fast. This need to be communicated in your brand.
Consider some of the leading brands in the industry such as Indeed and Total Jobs, strong brands that people trust.
The costs will vary from agency to agency,, it is down to the agencies rates. This is done based on their skills, their knowledge of the recruitment sector, their overheads and their profit margins.
Branding could cost a few thousand pounds, or tens of thousands; so it is worth shopping around and getting quotes.
Designers that have big offices in London will charge more, as they have higher costs. Since all agencies set their own fees, branding prices will vary considerably.
There are thousands upon thousands of brand developers in the UK. For companies in your industry it is strongly advised to select an agency with experience in the job sector.
If the agency has recruitment marketing experience, they should have a stronger idea of what design ideas work in the market, and what does not.
Choosing a local branding company is always best as the personal touch still effects the level of service. Being able to visit the agency, meet the creative team and building a personal relationship should give a better chance of getting a strong end product.
Since all branding agencies set their own rates, branding prices do vary. We really do encourage getting a few design proposals from a few designers, compare costs and design ideas in order to find the best agency at the best price.
Comparing quotes is not about getting you the cheapest quote, but finding you the right branding agency. Again, since there are thousands of branding companies around the UK, finding the right one is tricky.
Branding for recruitment companies does not have to be expensive. Just fill in the form to see.
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