Branding for florists is important in the ever more competitive flower industry.
Branding is all about standing out, for the right reasons and the floral industry is super competitive with florists, supermarkets and the internet all vying for a portion of the sector.
As we see new flower ordering websites set up, branding for florists needs to be good.
Why not speak with local branding agencies that have experience in doing branding for florists?
For new florists, we have put together a few pointers that are worth considering:
Branding for floral companies whether it is a physical shop, and online store, or you are working from home needs planning.
Firstly, what is branding all about?
Branding is not just your logo, or your website, it is the emotions that are conjured up by both of these.
Think of Intaflora, what do you think of when you see that name?
Possibly trust, they have been around a very long time and are trusted. Not the cheapest by any means, but people know they will get a good service and the flowers will arrive due to trust.
The brand is important for your company, as it is for any other customer focused business. If people want to buy cheap flowers, then they will go to the supermarket, or petrol station.
They come to you as they want to get quality flowers that are better quality and will last longer (maybe they want exotic types of flower).
Your brand needs to speak to clients that you are different and attractive. You are also competing against established brands such as Interflora and Bunches.
As mentioned above, the first thing we need to consider is the name of your florist. Something personal, something memorable linking your favourite flowers perhaps or your name.
Next is your logo. Your logo should have a story behind it, something linked to you, something linked to flowers. This is a chance to be creative, your logo needs to stand out for the right reasons.
Think about your colours, what colours are you going to go with? Consider some of the colours of brands we all know, Interflora, Dell, Specsavers. They all have 1 or 2 colours, what is your favourite colour, does it link to a specific flower?
Your website also needs to carry these colours through it. Your branding is all about continuity, your logo, colours and ‘branding’ should all be on your website. This needs to be personalised but it needs to be planned out.
Brand development does not have to be very expensive, it really depends on the agency that is selected. There are thousands of branding companies around the UK to select from.
Choosing the right branding company for your florist is important.
Some top branding agencies in London can be very expensive, whereas a small bespoke design studio will be very cheap. You could be looking at £2,000 or £20,000 depending on the agency you select.
Price is partly based on their experience, but also their profit margins.
One thing to bear in mind is that the most expensive designer does not make them the best.
If you Google ‘branding companies for florists’ should you go with the agency at the top?
The answer to both of these questions is no. The top agency is not necessarily the best, and just because a designer is at the top of Google does not make them the best.
We want to help you find the right branding agency for your florist, not necessarily the cheapest one.
Have they worked in the flower industry before, do they understand your message, how long have they been trading as an agency?
These are all questions you need to ask yourself when talking to different agencies. Chemistry is also important, what does your gut tell you?
Choosing a marketing company for your florist can be a challenge. As there are tens of thousands of branding companies around the UK, it does make good sense to select one that has experience in the flower sector.
If they have experience, and have done design work for florists in the past, they will have a better idea of what works, and what does not.
Selecting an agency that has experience in marketing for florists will ensure they create an effective brand for you. Branding for florists needs an experienced designer.
We do advise getting a few quotes from different companies to compare, that way you will get an idea of different designs and ideas (and prices). As a price comparison website, we can help you quickly.
As mentioned, we want to help you find the ‘right’ branding agency for your florist. What you want is to pay an agency and they create you a fantastic brand that clicks with customers. You do not just want a website and a logo.
Branding prices will vary significantly from agency to agency. Ask to look at their client lists and ask for a design proposal.
Shop around and compare quotes, branding for florists does not need to be expensive.
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