Does Your Fitness Business Need Branding Support?Branding For fitness companies is very important, as the industry is growing quickly with both young people and old.
Branding is all about standing out, communicating your unique message to gym goers and fitness fanatics.
As the sector is seeing more and more fitness companies start, branding plays an important roll in communicating to your membership.
There are over 2,000 branding companies around the UK as well as many full service marketing companies that offer branding alongside other marketing services.
Just complete the form oppostite to get free advice and quotes from 5 local branding companies that have experience in doing marketing for gyms and fitness companies.
Branding is very important in order for you to stand out against other fitness brands.
Established brands such as Les Mills combine good branding with one to one customer service. As the industry is growing and becoming more competitve the need to rise above the crowd is necessary.
Branding is all about the look of the business, not necessarily the design, but how the design makes your customers feel. People that go for a workout, or to fitness classes want to feel that you are professional and in tune with modern times.
Do you have a clear brand strategy?
Having your brand in the free weights area or in the workout studio reinforces to your customers that your taking your image seriously. Your customers want to feel that you are professional and can provide quality training for them.
Before talking to branding companies, here are a few points to consider and perhaps discussing on the phone or in a meeting:
Standing out in the fitness sector is important as each gym is in competition with the others in your local towns and cities around the UK.
The UK fitness industry is huge, with nearly 5,000 gyms and fitness centres in the UK.
Fitness classes, gym workouts are popular with over 11 million people going for a workout each year (roughly 11% of the UK population) which is expected to increase.
Standing out in such a busy industry is important as your brand is what sets you apart from other local gyms and fitness studios.
Branding can become very expensive, however does not have to be if you shop around and compare quotes from different branding agencies.
Freelancers tend to be cheaper than branding companies, as they do not have the overheads of staff and offices and their profit margins tend to be smaller.
As there are thousands of marketing agencies in the UK, choosing one that knows the fitness industry is wise in order to get the feelings to the surface.
When considering different creative marketing agencies, it is wise to select one that knows the fitness sector, one that has worked with gym’s and fitness institutions.
If a branding company from the food industry is selected, then it is very likely that the wrong design will be produced (it may look good) and may well not work.
Brand positioning is a part of a brand strategy that defines how your brand is messaged in the market. It encompasses your brand’s unique voice and selling features in relation to the rest of the market.
A brand positioning statement answers the who (target audience), what (your product’s uniqueness), and why (how it’s better than the competition) of your brand. It helps guide other parts of your marketing strategy, brand messaging, and brand guidelines.
One important thing to do is to get a few design proposals in from experienced agencies.
All branding companies are different, with different design experience and different sector experience.
Choosing a marketing company to handle your branding is not an easy task, since all agencies are different with different branding experience.
Comparing quotes is not about finding the cheapest agency, as we do with other things like insurance. With branding you do not get what you pay for. The most expensive branding company does not make them the best. It is about finding you the ‘right’ branding company for your fitness business.
This should give you different ideas and prices to consider. As all agencies set their own fees, branding prices will vary considerably.
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