Does Your Church Need Branding Support?Branding for churches is important, to set you apart from the others in the community.
As the gospel message is continuing to grow in the UK, the number of churches also continues to grow.
Your brand is how people perceive your church. Are you welcoming, are you a sect or zany church, or are you following the real Messiah?
The UK has over 38,000 churches, many with different interpretations of the Gospel.
As church plants take place, churches outgrow and divide, the number of churches grows.
Every church has their own brand. When people hear the name of your ministry, see your logo, visit your website, or engage with your church online or in person, how do they feel? The impression you have left on them is your brand.
If you need help with branding, we do advise you talking to design agencies that have experience in doing branding for churches and Christian organisations.
Just pop some details into the form opposite to get some free advice and quotes from local branding agencies that have experience in doing marketing for churches.
Many churchgoers will profess to be Christian, but there is a definition of what a church is.
A church is 2 or more people that gather together to worship Jesus Christ, the only son of the Living God Yahweh. Jesus died for our sins and was brought back to life where he appeared to many as well as his disciples. He ascended into heaven and is seated at the right hand of the Father.
Sects such as Jehovah Witnesses and Mormons are not Christian churches and should not be confused.
Churches can vary in size from house groups size of 5-10 believers meeting together, up to mega churches of many thousands of believers.
Branding for churches is all about the design and image of the church, the logo, the website, the promotional literature etc. People view your brand of what your church’s mission is and how you interact with the UK communities around you.
Jesus said to go out into the community and speak the Gospel. Love your neighbour as you love yourself.
Simply put, your brand is how people view your church. Your church’s brand can help form a good first impression that draws people in and helps them relate to your vision and mission. Your branding also has an ongoing impact on how easily people recall your brand. In other words, having a better brand will improve your chances of achieving your church’s goals.
Having a sense of continuity is good for churches, and this is what agencies can offer to church groups.
Branding for churches is essential, as all congregations are different. From the Church of England to the more charismatic HTB each church needs to have it’s own brand.
Each church needs to stand out, we are all different and there is no one way to worship the living God. We are all from different backgrounds and nations, all churches need to embrace the diversity we have in the UK christian community.
Question, do you have a brand strategy in place, what you want to achieve?
Branding does not have to be expensive, however it does need to be right.
All branding companies are independent and all set their own fees. With branding, you do not get what you pay for. The most expensive branding company does not mean they will create the beast brand for your church.
There are thousands of branding companies in the UK, not all will understand how to do branding for churches right.
A church brand cannot be half hearted or wishy washy, but does need to look clean, professional and promoting the message of Jesus.
Branding for christian organisations is important, but as all agencies set their own fees, branding prices will vary considerably. It could be £2,000 or £20,000 depending on the amount of work that needs done and the agency you select.
When considering branding and design, it is wise to select a creative design agency that has worked for Christian groups in the past. One that has done design for churches in the past and has a good portfolio of successful and happy clients.
Have they worked for any churches in the past, or any charities in the Christian community? Choosing a marketing company that has worked in the Christian community in the past is wise.
Putting together a clear marketing strategy in important if the campaign is to be successful.
We do advise you to get a few quotes from a few different branding agencies in order to get a few prices, and ensure you get the best design for the best price. If they have worked with Christian organisations, they should be able to communicate your message more effectively.
Compare brand ideas and compare quotes. Since all branding companies are independent, all will charge different fees with could range from £2,000 up to over £20,000.
Freelancers tend to be cheaper than established branding firms. Branding companies in London will be more than elsewhere in the UK as their overheads, staff costs and office rental will be much more.
We want to help you find the ‘right’ branding company for your church, not necessarily the cheapest.
Branding for churches does not need to be expensive, just fill in the form to see.
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