There are over 100 branding companies in Dorset. These range from larger branding companies down to smaller design studios.
Most of the branding companies are sole traders and smaller design studios.
There are some larger marketing companies that offer the full suit of marketing services.
Since there are so many branding companies in Dorset to choose from, the problem is, where to start.
This is where we come in, to help you get quotes from local branding specialists.
It is not about comparing companies in order to find the ‘cheapest’ agency, but the ‘right’ branding agency for your business.
Just fill in the form to get 5 quotes from local branding companies in Dorset that know your industry sector.
Branding is the process of creating a brand identity for your company. This process also delivers materials that support the brand, like a logo, your website, visual design, or tone of voice in a radio advert.
In a nutshell, branding is the process of researching, developing, and applying a distinctive feature or set of features to your organisation so that consumers can begin to associate your brand with your products or services.
Branding is about bringing emotion into how people perceive your product or service when they see your website, your logo, your TV advert or advert on the radio.
For example, you walk past a McDonalds, what do you think. You see one of their billboard adverts, what do you think?
Big companies like Pepsi or Coca Cola have spent thousands on their branding and millions on their marketing. Marketing your brand is all about brand awareness, getting people to know your brand. But you need to start at the beginning, in creating your brand.
As mentioned, your branding is more than just the colours of your logo, or the font on your website, but much more than that.
Here are some marketing channels that your brand can be communicated through:
Your brand is communicated through all of these mediums, which should communicate trust, even if people have not used your product or service, they trust you because they know you.
Dorset in many ways in quite secluded. With restricted access to motorways, the county is dominated by smaller roads.
This makes travel slower than many other counties around England.
We do advised to select a brand development agency that is local, as this makes visits that much easier.
Certainly before the marketing campaign starts it is advised to meet up with the agency.
This is so you can cover objectives and tackle the various challenges that are involved with design. Meetings play an important part of your relationship with the designer.
It gives you a chance to meet the team, and for them to get to know your product/service.
Choosing a marketing company on the basis of their industry knowledge is also important. If they have a background of your market, your products, then they are far more likely to produce a more solid brand.
One benefit of an initial meeting is being able to chat through specific industry knowledge and experience that the agency has.
Price comparison is popular these days and as all designers charge different rates. We do advise to check around and compare branding prices.
All branding companies are independent businesses. They set their own fees based on their profit margins. Freelancers tend to be cheaper than agencies but are the agencies better because they cost more?
Bare in mind that Nike paid a student to come up with the Nike ‘swoosh’ and that turned out OK.
Typically the larger the agency, the higher the price. However, larger branding agencies may have more experience, and more resource.
Sometimes having an agency that offers additional services (such as website design, brand awareness, advertising) is better.
Nestled in the bottom left of England, Dorset is known for its tourism and its rolling hills.
Dorset has been occupied since around 3000 BC and still has many fine examples of ancient man.
Due to its Jurassic coastline it was popular with smugglers for bringing gold, drugs, alcohol and weapons into England.
Around 80% of Dorset is given over to the service industry (historically it was agriculture, but this has diminished) and the armed services.
Dorset has around a million people living in it (mainly in the areas of Bournemouth, Weymouth and Poole) according to council statistics.