Appointment Setting

Telemarketing For Setting AppointmentsCompare Quotes On Appointment Setting

One of the great resources available to you today is you can use telemarketing for appointment setting.

One of the most powerful battlefields for doing business is the old fashioned face to face meeting.  Indeed we do live in a digital world and for many companies appointments are un-necessary.  However for many companies, a face to face meeting can be the difference between an order or nothing.  Sometimes these orders can be worth thousands or millions of pounds.

By getting quotes from different marketing companies that are local, you can find a great appointment making telemarketing agency that can book you appointments every day.

Just fill in the form opposite to get free advice and quotes from telemarketing experts that can book you meetings.

What Is Appointment Setting?

B2B appointment setting lays the foundation for building meaningful relationships. Face-to-face or virtual Zoom meetings allow businesses to establish a personal connection with clients, fostering trust and rapport.

The relationship starts on the phone initially, and then continues into the meeting scenario.

The relationship doesn’t end once the meeting takes place either. Sales representatives can continuously touch base to monitor whether their current circumstances have changed, or if there is anything to do to maximise the potential of the product or service they’re using. 

Booking appointments does take time, and there is a sales cycle to go through to build up to asking for an appointment.

Why Use Telemarketing For Booking Appointments

Getting in front of customers is normally the best way to sell, whatever your product or service, people buy people.  For this reason, getting meetings and visiting prospects is the best way to rack up orders and sales.

Again, we do live in a digital world, and after COVID, face to face meetings have become a bygone era.  However for high value products, a face to face meeting is needed.

However getting the meeting is the tricky thing, as they take time to generate.

Researching the prospects, getting information and prices over, warming up the sale and price conditioning are all part of the process, and integral to the success of your meeting.  There are some important factors (a kind of checklist) that need to be completed for the meeting to prove successful.

The Appointment Making Process

There is a process that is needed when it comes to booking an appointment:

  • The marketing team passes the lead to the appointment setters
  • Appointment setters then follow up on the lead and qualify further. The ideal outcome being a qualified appointment with the closing team or, if they are not ready, hand back to marketing for further nurturing
  • Once an appointment is confirmed either face to face, by phone, or online demonstration it is passed to the relevant closer to ideally close the deal
  • This is truly the golden opportunity as once a lead gets to this point, there is rarely the chance to hand it back to marketing
  • Assuming a successful meeting and the lead is now a client, you can then pass them onto account management for the long term

By following this simple process, leads turning into appointments should be a higher percentage.  As with telemarketing, there is a sales cycle that involves the Maths Of Selling.

This is all about numbers, as telemarketing often is.  The more calls that are made per day should (hopefully) result in more appointments per day or per week.

Of course there is more to booking appointment than just the daily number of phone calls, again which leads back to the Maths Of Selling.

Checklist

Before the meeting is scheduled, a few things need to be done:

  • Research of prospects
  • Research of the client
  • Getting information to the client
  • Getting them price conditioned
  • Warming the order up and gauging interest

Once these are done, the meeting can be booked and the success is mainly down to sales skills and price.

Choosing A Telemarketing Agency

There are hundreds of telemarketing agencies that can book meetings for you, some are better than others.  Consider their experience, do they know your industry? Can they provide you with the business data?

Some telemarketing companies are brand new, with little telemarketing experience.  Some have been trading for decades with varied industry experience.

Consider their track record, have they had success with other customers?

Have they done telemarketing in your industry previously?

Get A Quote On Appointment Making

Choosing a marketing company for your appointment making can be a challenge.  It is wise to shop around and get quotes to compare, in order to get a feel for different agency approaches and different prices.

All marketing agencies are independent therefore all set their own rates.  Rather than spending your time on Google, let us get you quotes to compare.   Telemarketing prices do vary a lot, so it is wise to shop around.

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