Advertising For Universities

Advertising For UniversitiesCompare Quotes On Advertising For Your University

Advertising for universities is essential to getting in both new students, but also in getting new teachers and lecturers.  

The problem is finding the right advertising agency, one that has experience in doing advertising for universities.  

We always advise using an agency that has either done advertising for universities, or worked in the education sector.

For free advice and quotes from experts with university marketing experience, just fill out the form opposite.

UK Universities

There are around 130 universes in the UK, each in competition with the other.

You need lots of students, as lots of students means lots of fees.  For this reason, you need to use marketing to promote courses and facilities. 

It could be the local night culture that draws in new students.  It could be specialist courses (or courses that are highly acclaimed), it could be the sports  facilities (such as Loughborough university).

But all universities have something to boast to draw in new students.

You need to promote job vacancies, to draw in new proffessors or teachers, drama experts or speicalist foreign language teachers. 

These all need to be advertised either online or in local newspapers.

There are also university courses that can be done from home.  These are popular on the internet and are also advertised well.

What Is Advertising?

Advertising is presenting your brand directly to your consumers using one or more platforms including TV, radio and online.

An advertising agency will ensure that your university is exposed on the most important platforms where your brand can gain mass exposure to your target audience.

Compelling advertising can dramatically increase your leads and sales as well as give you brand authority.

They will work towards your business objectives and will have professionals that can implement the most compelling ads in order to attract consumers.  

Most are linked to the standards authority to ensure best practices.

What Advertising Mediums Are There?

Advertising for universities can be broken down into various areas.

Consider the following advertising mediums available:

  • TV – TV advertising not very popular.
  • Magazine Adverts – Efficient for  promoting courses or jobs.
  • Internet Marketing – PPC advertising is used to target new students.
  • Radio Slots – Local radio advertising is great from time to time.
  • Local Marketing – This could be billboards, flyer distribution, sponsorship.
  • Social Media – Social media marketing is popular and effective

These can be very targeted or very open depending on what specifically is being advertised.

For free advice on advertising for universities, just fill in the form.

How Much Does Advertising Cost?

Advertising prices do vary depending on a number of factors:

  • What medium is used (TV, radio, internet etc.)
  • What agency is selected
  • How long the campaign is set for

Choose The Right Advertising Agency For Your University

As there are thousands of advertising agencies around the UK, it is wise to select one that has experience in the education sector. 

Advertising for universities really needs to be handled by an industry experienced agency.  

This way agencies will be able to hit the ground running.  Being able to advise you on the best medium and getting quick results from your campaign.

5 Questions To Ask An Advertising Agency

  • What forms of advertising can you provide me? Which would be right for me?
  • How much will it cost?
  • How do you measure the success of an advertising campaign?
  • How do you differ from other advertising agencies out there?
  • Can I talk to some of your current education clients?

Talking to an advertising agencies existing clients will give you the chance to see how good they are.  If their clients are happy and winning work, you should also.

Choosing a marketing company is always going to be a challenge.

With advertising, you do not get what you pay for.  The more expensive advertising company is not going to get you the best results.  Neither too is going with the cheapest quote, that is not how marketing works.

Price comparison for advertising is essential in today’s market.  We want to help you get the best advertising agency for the lowest price.

Just fill in the form and we will get you quotes from a few local advertising agencies that know your industry sector.

Compare Multiple Advertising Quotes

When considering advertising for universities, we encourage you to shop around.  

Prices will vary dramatically as agencies set their own fees.  As all price comparison websites, we want to help you get the best agency for the lowest price.

Just fill in the form to get quotes from 5 local advertising agencies that know the university and education industry.

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