Compare Quotes On Advertising For Hair Dressers Today.Advertising for hair dressers and hair salons is essential since having a hair salon on a busy street is not quite enough.
The hair industry is highly competitive, and is growing year on year.
However finding a suitable advertising agency is hard, as there are so many advertising agencies to choose from. Indeed there are many forms of advertising available, but traditional and modern digital advertising.
We do encourage hair businesses to use an industry experienced advertising agency on that has worked in the hair and beauty industry in the past.
This is where we can help, by getting your quotes to compare from industry experienced agencies.
Just fill in the form opposite to get free advice and quotes from advertising agencies that know about marketing for hair dressers.
In any town or city in the UK, there are a lot of hair salons, Turkish barbers are becoming more popular.
Industry leaders like Toni & Guy have been around for a long time. Freelancers that work from home. Independent hair dressers and Turkish barbers.
Customer loyalty to a hair dresser is the main thing that keeps customers coming back; however what about new customers.
What about getting new customers in during the quiet days, towards the end of the day or early in the day?
Advertising is needed, but finding the right agency and the right form of advertising.
There are many forms of advertising available to hair dressers, traditional advertising and digital advertising both with advantages and disadvantages.
In most cases, advertising needs to be local, so radio adverts are good, banner advertising, leaflets in local shops, some local TV advertising or billboard promotion.
The national hair dressers (like Toni & Guy) have stronger brands, but the industry is mainly independent hair salons. Another option is localised PR campaigns.
Talking to a PR agency that knows the hair care industry is also a good idea, as PR can be low cost and low impact
Social media is a huge area of advertising, as the millions of us that need our hair cut each month are on the various social media platforms every day.
Of all of the social media marketing tools out there, Facebook and Instagram are two of the most powerful. Approximately 67% of marketeers say Facebook is their top social media channel and many hair focused brands use this platform to get their message across. TikTok is also a very powerful advertising platform that should not be overlooked, with over a billion users globally.
An important part of any social media strategy is being consistent. So being able to use all three platforms (Facebook, Twitter, Instagram) can be a great way to reach more people without getting too repetitive.
Advertising on one platform also makes it easier for users to find you when they’re looking for something specific.
One of the best ways to market any service is through a video tutorial series. It might sound like a daunting task, but it’s actually really simple if you have the right tools.
With a video series, you can provide information on your services and let potential customers see what they have to look forward to when they come in for their first appointment!
A video of a stylist giving a haircut to a customer might be viewed for 20 seconds or more, while an ad banner or image post may only be glanced at for 10-20 seconds before being dismissed.
In addition to this, when someone is scrolling through their feed on social media, they are able to skim through videos and ads much faster than they can with text or images that must be actively read. This means that these hair salon videos are more likely to grab customers’ attention and keep it longer than other types of content.
Compilation videos of inspiring hairstyles and before and after hair treatments are popular.
By spending more time on social media, hair salons can create an alternative publicity channel that enables them to reach potential customers by strategically partnering with influencers.
Social media influencers can draw in potential customers and increase awareness of the business. This is because people tend to trust what they read on social media and influencers can help spread information about the salon that may not be seen otherwise.
Since COVID, many people have calved a career path as a social media influencer, it is a case of aligning your salon to the most appropriate influencer.
The rise of influencer advertising is due to the fact that they are able to reach a larger audience. They are popular because they are able to provide information about the product or service that is not available through traditional advertising methods. They can also show specific details about how people might use their products.
Advertising always costs money, however advertising for hair salons does not need to be expensive.
Choosing a marketing company can be a challenge, since there are many forms of advertising available to choose from.
As you are only targeting your local population, low impact advertising is best. Advertising for hair salons can be very affordable.
But can be very expensive depending on what kind of advertising is used, how much is used, and which agency is selected.
Advertising prices need to be compared based on industry experience and results. We always advise shopping around.
Getting the right marketing agency is important, but bear in mind all are private companies and therefore set their own fees.
Ask the agency about KPI’s (key performance indicators), what guarantees can they offer and how long will it take for them to generate you a ROI (return on your investment)?
We do encourage shopping around for prices, like any price comparison website.
We want to help you get the best advertising agency for the cheapest price. Advertising for hair dressers does not need to be expensive.
Digital Marketing
Marketing And PR Agency
Creative & Design
Web Development
Events & Hospitality
Other service