Compare Branding Quotes From 5 Agencies For Your Medical BusinessBranding for medical companies is very important as the NHS adapts to the rising population.
Branding is all about creating an emotion, dispelling trust and engaging with customers through your marketing as a whole.
Branding is more than just your logo, or your website, the colours or ‘a McDonalds whistle’.
For medical companies, branding is important, but will work in a different way to the big brands we all bring to mind. Companies like McDonalds, Apple, Coca Cola, Microsoft would be the big brands we are all aware of.
For this reason, we feel using a branding agency that has worked in the medical sector previously.
There are hundreds of creative design companies in the medical sector, standing out is very important.
Just complete the form opposite to get free advice and quotes from branding agencies that have experience in medical marketing.
Branding is a bit of a vague term, but involves a few things, which we will consider below.
Firstly let’s have a look at an example, let’s consider water.
Water is freely available, and we also pay for it from the tap. There are lots of premium water companies that sell water to us branding it as ‘pure’ or ‘glacier water’, in fact bottled water is the highest markup item in restaurants.
For medical companies, branding of your products and services can be just as powerful if done right. Here are the mediums that your branding will carry across:
As you can see, branding is a part of marketing yet it spans across a variety of marketing channels.
Branding for medical companies is unique, and more subtle than some of the leading brands mentioned above, brands we all know of and may come across every day on TV, social media and radio.
For companies in the medical industry, image is important, as the health sector is a commercial one with the growth of the private sector and decline of the NHS.
The health sector has private businesses each looking to generate a name for themselves and develop their businesses.
Whether you are a drug company like Lillys, a pharmaceutical supplier, or work direct with the NHS, your image in the market is important.
The health industry is always coming into the media, whether it is due to COVID, obesity, vaping, smoking or shortage of care homes.
Branding counts, at it’s very heart is trust, do your potential customers trust you, trust your products or services?
Branding can be expensive for companies in the health and medical sector, as there is a lot of focus on legislation.
Certainly by selecting a large creative agency to handle the project, this will add to the costs, as they have higher rates and profit margins.
Smaller branding and graphic design companies may have the design flair without the high rates (as they have lower running costs and lower profit margins).
Branding companies in London are more expensive than branding agencies in Lincoln, due to the staff costs and office rental.
Branding prices do vary considerably, so shopping around for quotes is essential. Branding for medical organisations does not need to be expensive if you compare quotes.
With branding, your do not get what you pay for. The most expensive branding agency does not make them the best.
All branding companies have testimonials and case studies on their websites saying how great they are. We would advise ignoring these.
When considering branding companies, it is wise to select one that has experience in doing work in the healthcare sector.
If they have successfully done design work for sector companies in the past, and have a track record of success, then they will be much more likely to produce an effective brand for you. Chatting through a brand strategy in the early days is wise.
By looking at their portfolio and seeing what clients they have worked for (dental clients, cosmetic surgery manufacturers for example) should reassure you that they know this market.
Choosing a marketing company that is the top company on Google is not the best way forwards, just because they are at the top of Google does not mean they are the best branding agency in the UK.
We want to help you find the ‘right’ branding company for your medical business.
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