As there are over 100 public relations agencies in London, it makes sense to use someone that knows your industry sector.
There are fashion PR companies, FMCG agencies, construction media companies and so on.
London University provides new marketing talent each year.
We advise you use someone that knows your sector. Many PR agencies in London focus specifically on one industry sector. There are in addition many full service marketing companies in London that offer a full range of marketing services.
Public relations is generating attention in the media, this could be a press release, an article, or being featured on the news (the ultimate PR).
Advertising is what you pay for; publicity is what you pray for. The ultimate goal for any business is to get ‘publicity’ whether in the Daily Mail, CNN or the BBC.
Generating publicity is not an easy process and most PR companies in London cannot do it. Most will just put together a press release and submit it to one of the many online press release websites leaving it to the ‘bots’ to pick it up and hope for magic.
What you want ideally is for your PR company to pick up the phone and talk to a flesh and blood journalist, to get you featured in a specific journal or magazine.
The alternative is doing a PR Stunt.
The king of marketing and PR has to be Richard Branson, who has been featured all over the mainstream media for many decades, thanks to his use of marketing.
His use of doing his marketing around his various brands of Virgin has been like marketing gold dust, getting free publicity by national and international media outlets.
One thing to bear in mind, is that all PR companies in London are in business to make money. All are independent and all want to make profit. The most expensive PR company in London does not make them the best.
We are not hear to help you find the cheapest agency, but the most expensive will not necessarily get you the best results.
We want to help you compare quotes, from local PR companies that know your industry.
There is a wide variety of PR agencies in London ranging from start-up agencies up to global public relations firms that work with top global brands.
Reflecting perhaps its diversity of culture, London has a rich diversity of public relations companies, some of which specialise in niche industry sectors such as renewable energy, medical and food; and some what work in multiple sectors.
There are many PR companies in London to choose from, we can help steer you towards a few that know your industry that you can compare prices with. If you are based in Romford, we advise using one of the many PR agencies in Romford. If you are based in Orpington, then talk with PR companies in Orpington and so on.
Finding the ‘right’ PR company in London for you is really down to you, each agency will suit a different kind of business.
A few questions to consider asking an agency:
There is a belief that PR agencies in London are the most expensive in the UK due to their location. This is not necessarily true.
They may have to pay more to rent office space; but some of the smaller firms are very competitive when compared with firms outside London. Since COVID, many have left their offices to work at home (but have their prices come down)?
It is always wise to shop around and compare quotes from public relations agencies as PR prices vary a lot. Indeed being based locally may be important, as is their experience of your market, but price must always play a critical factor in whether they are right for you or not.