Compare Quotes From 5 PR Companies In HitchinThere are around 20 PR agencies in Hitchin, ranging mainly from freelance consultants that work from home, up to smaller agencies that work from rented offices.
Hitchin has some 15 larger marketing companies in addition, that offer public relations services along with a wider mix of marketing services, such as graphic design and web services. There are also several PR companies in Luton that focus on specific industry sectors.
Just fill in the form to get free advice and quotes from PR companies in Hitchin that know your industry.
Public relations or PR is all about communicating your company story to the wider world. This could be in The Commit, or in the national media depending on if you are looking for local publicity or national publicity.
Public relations is the set of techniques and strategies related to managing how information about your business is communicated to the public, and especially the media. Its primary goals are to communicate important company news or events, maintain a brand image, and put a positive spin on negative events to minimise the fallout.
Crisis PR is used when there is a scandal or a problem, and the issue needs to be addressed or smoothed over.
For the most part, public relations is used to raise your profile, getting media attention is easy, but getting ‘publicity’ is more challenging.
We do advise you putting together a PR brief before talking to PR agencies in Hitchin, as this will save everyone a lot of time.
A PR brief will normally include some of the following things:
Of course a lot of these things can be discussed over the phone, but that may well take a long conversation, and the agency may forget some of the important points.
Working with a local PR agency is always better than one that is hours drive away. Mainly for the relationship and control you have over how the campaign goes.
Companies normally work harder for local businesses. For the reason that there is an accountability that there is not with one hundreds of miles away. They also have the chance to visit your offices/site, get to meet your staff and really come to understand your business.
Choosing a public relations company that knows your market is also a wise move, as they will already have established connections and know what publications to talk to regarding your press releases. Since knowledge is power, if they know your industry, they should be able to get you better results quicker.
Talking to them about organising a PR stunt is advised. PR stunts are organised around local or national events when you know the local or national media are going to be present. Then doing something creative in order to get pictures or videos taken and then hopefully, BOOM, you in the news.
PR stunts have been done by both startup companies and global brands, the most famous being Richard Branson and his Virgin brand. Done right, PR stunts can be like marketing gold dust for your business.
One thing to bare in mind is that all PR agencies in Hitchin are privately owned profit making businesses, each with different staff costs and overheads.
As the recession is still very much affecting UK businesses, it is wise to shop around and compare PR prices.
All PR agencies in Hitchin are different and will quote different rates for media services, depending on their overheads. But also on the basis of other factors, such as their level of expertise in a given sector.
Comparing quotes is not about going with the cheapest price, but finding the ‘right’ PR company in Hitchin for your business.
It is a small town situated just north of London in the County of Hertfordshire. It was first mentioned back in the 7th century as a place of the ‘Hicce people’, which is a name in Brittonic rather than Old English and derives from a word meaning ‘dry’, thought to be a reference to the small stream that runs through the town. It is mentioned in the Domesday Book of 1086 as being a Royal Manor.
A claim to fame is for having experienced the largest hailstones in recorded history, when in 1697 hailstones fell which were over 4 inches in diameter! A random fact is that in 1960, the ‘black bin bags’ were first introduced for refuse collection. Hitchin has a little over 30,000 inhabitants and a mixed variety of industries.
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