Web Design For Healthcare Companies In The UKWhen considering website design for healthcare companies, the problem facing you is that there are over 10,000 website designers to consider.
Finding the ‘right’ agency for your healthcare business may take time. We can help. by getting your quotes from 5 local creative designers that have experience in doing web design in the healthcare sector.
Do you have a website brief to send to a few web designers for your medical business?
A website brief is not telling web agencies what you want, but it is an outline of what you are looking for. Some of the things you can include in the website brief would be:
If anything it saves you having to repeat yourself 5 times when talking to 5 agencies.
A website brief is really just outlining what you are looking for, most web designers can then fill in the gaps.
Every healthcare business is different. So each will need different features on their sites. Medical and healthcare companies may need to consider some of the following
Your site is an essential marketing tool, but as the sector is under such financial strain, they are starting to play a more important role in marketing.
Marketing for healthcare also needs to be considered alongside the website, areas such as paid advertising, SEO, social media outreach, PR, these are all services that work alongside your website as part of the wider marketing footprint.
There are many businesses within the healthcare sector. Website design for care homes for example need websites to market their services in supporting elderly people.
Prices do vary from all designers. It is difficult to put a specific price on a site, as so much varies:
Larger businesses need larger and more corporate websites, that may have complex programs running in the background; smaller companies may require a more basic entry level website.
All agencies are independent companies, therefore set their own fees based on profit margins. There is the need therefore to shop around and compare prices.
Once your website is launched (or a web re-designed), the hard work then starts, as you need to get people to your website. A new website needs to be ‘submitted’ to the search engines, so they get to know you.
There are a number of search engines, some of the popular ones are:
All the search engines that we use in the UK will rank your medical website differently, depending on their particular formula (algorithm).
In the short term, advertising is advised, also known as pay per click marketing. This is done via advertising platforms such as Google Adwords.
In the long term, getting organic visitors is needed, rather than advertising online. This is called website optimisation or SEO for short.
There are thousands of SEO companies in the UK that can help with this, since most web designers do not offer SEO. SEO is very much an unknown, since the search engines do not reveal how they rank and list all medical websites in the UK.
This is called digital marketing, and also includes social media marketing. Not all web designers offer digital marketing, so you may require quotes for digital marketing support.
Social media marketing has become a big part of the mix of SEO, on platforms such as Twitter and TikTok.
Have you considered using a social media influencer, to get you known to their thousands of followers? Many people now have a full time career as a social media influencer.
There are tens of thousands of web designers in the UK to choose from. However, it is strongly advised to select one that already has a track record in website design for healthcare companies.
It is wise to look through an agency’s website portfolio, to have a feel for the quality of their work, but also what kind of clients they have previously worked with.
If they have worked with hospital supply companies, a pharmaceutical manufacturer, a dental firm, then they have already worked in the healthcare sector and thus would be a good choice.
It is wise to receive a few quotes from different agencies, and also a few proposals to compare. This should give you a feel for the prices that are being charged, and the design skills that may be expected for the investment.
Remember, all agencies are privately owned, therefore web design prices will vary considerably.
Just fill in the form above to get free advice and quotes on web design for healthcare companies.
We want to help you get the best possible website, for the lowest possible price.
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