Website design for holiday companies is essential. Since less people go into the local travel agent to book their holiday (as they did in the good old days).
The holiday industry is growing quickly and has been since the 1960’s, with ATOL policing the sector.
But do it online either direct, or via travel websites like Lastminute. Having a good website for any holiday business is therefore essential.
However the problem is, there are over 10,000 creative agencies to choose from.
We can help, by getting you quotes from 5 local web designers that work with the holiday sector.
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Do you have a website brief to send to a few local web designers? A website brief can be very helpful, both for you and the various designers, if anything it is a starting point.
A website brief is not telling agencies what you want, but it is an outline of what you are looking for.
If anything it saves you having to repeat yourself multiple times when talking to different web design agencies in the area.
Giving agencies a start point, as to what kind of website you want or need, here are a few things to consider:
There are of course going to be lots of other things to consider, but this should get you started.
Pictures, pictures, videos and more pictures. That is what people want to see when booking their holiday.
Over 90% of people use the internet to look for holidays, therefore if you do not have one, you can consider yourself out of their reach. Your website needs to be attractive, professional, simple to navigate, and able to compete with other travel companies. Having a responsive website is also wise.
You also need to be easily found on search engines, which is something very different but need to be considered.
Booking sites also are your competitors, so it needs to look more attractive (and be as easy to find) as them.
Once your website is live on the internet (or a web re-designed), the hard work then starts, as you need to get people to your website.
The search engines have lots of holiday websites in the UK to rank, and you will go right to the bottom of the search results for your search terms or keywords.
In the short term, advertising is advised, also known as pay per click marketing. This is done via advertising platforms such as Google Adwords.
In the long term, getting organic visitors is needed, rather than advertising online. This is called website optimisation or SEO for short, which can take a long time.
There are a number of SEO companies in Somerset that can help with this, since most web designers do not offer SEO. SEO is very much an unknown, since the search engines do not reveal how they rank and list all holiday websites in the UK.
This is called digital marketing, and also includes social media marketing. Not all web designers offer digital marketing, so you may require quotes for digital marketing support.
Social media marketing has become a big part of the mix of SEO, on platforms such as Twitter and TikTok.
Have you considered using a social media influencer, to get you known to their thousands of followers? Many people now have a full time career as a social media influencer.
Web design for holiday organisations does not need to cost the earth, some of the big ones are really expensive, but some are very affordable. Web design prices do depend on a few different factors:
Some of the large travel companies will have very expensive sites, but some just have basic ones if the holiday company is targeting a niche sector (such as adventure holidays in Kenya).
As there are thousands of web designers around the UK, it is wise to select one that has experience in doing web design for holiday companies, and have a track record of success.
Having a talk to the owner about their client base, or looking at their client portfolio should give you a feel for the markets they are experienced in. If they are experienced in marketing for holiday companies, you should recognise some of their clients as competitors.
Your site is communicating a message, you need your visitors viewing the right message.
A final suggestion is to obtain a few quotes from different web design experts.
By considering 3-4 design proposals, you can have a feel for what you like and the costs that are charged.