What Is A Blog

What Is A Blog?

They is a kind of personal diary; an online area whereby an individual can express opinions on things.

People run blogs in order to voice their opinions about things they are passionate about.

This could be anything, maybe political maters, stamp collecting, marketing, anything.

Why Have An Outlet?

There are actually a few reasons for people to have blogs.  Initially, they started off as a kind of online diary; a place where geeks can waffle about their hobbies, or their jobs, or anything and everything.

These days they have taken on a wider application.

• SEO

Search engines love blogs.  They normally rank well on search engines because they are fresh content (something search engines like to see).   Correctly used blogs can boost a SEPR (search engine page rank) of a website.

• Networking

Many bloggers use them in order to build a virtual community.

Having a network of followers giving them praise and acknowledgment for many is very important.  It makes them feel valued and appreciated.

For many people (normally that work alone) having a cyber community) is satisfying and can even earn them money (advertising, sponsorship etc.).

• Social Media

Social media and blogs have a close relationship – as they are both prompting interaction from web users.  Bloggers normally tie in their blogs to social media channels such as Twitter, Facebook etc.

Social media marketing has become a big part of the mix of SEO, on platforms such as Twitter and TikTok.

Have you considered using a social media influencer, to get you known to their thousands of followers?  Many people now have a full time career as a social media influencer.

How Much Does Getting A Blog Cost?

Blogs are free to start.

The only cost involved is the time element of updating it and keeping it ticking over (answering questions, networking etc.).

There are numerous blogging sites on the internet that are ready to go (just a case of registering and off you go).

It is advised (if you are wanting your blog to have an SEO impact) to get a blog linked into your domain.

So yours would be www.yourdomainname.co.uk/blog

One important factor (like anything on the web) is making your blog look good.  You can do this through the pictures on the blog, photography you have created, or the general design of the blog.

It is good to talk to website designers about how to get the best template set up – so you can just add the content.

Can Anyone Start A Blog?

Yes

They are just a means of individuals/organisations sharing their own opinions on anything, so anyone can talk about anything.

Blogs are great because they all have a unique flavour.  Everyone has a different opinion about subjects and topics.

Linking to bloggers that hold similar values or discuss topics you can relate to (for business or pleasure) can only help grow our outlook on life.

Closing Advice

It is advised chatting to a website designer about getting one set up; they are fairly simple to construct, but do need to look good (hence the design element).