Could Your Nursery Website Use Search Engine Optimisation Support?With so many nurseries in the UK, SEO for nurseries is very important.
Since most parents will use the internet to find a nursery, being found on page 1 is essential.
Just fill out the form opposite and we can help you get some free advice and quotes from local SEO companies that have experience in doing SEO for nurseries.
SEO for nurseries and childcare is a complex and constantly changing form of marketing to improve website ranking on search engines such as Yahoo, Bing and Ask. Google is the dominant search engine since it is the web browser that is loaded onto most websites and smartphones.
The process involves getting traffic to your website from the main UK search engines:
Each of these search engines use a different formula (known as a website algorithm) to rank all UK nurseries and childcare websites, which changes throughout the year.
SEO is very much an unknown, since each of the search engines keeps its formula for ranking UK nursery websites a secret. The best guess is that SEO broken down into 2 main areas:
All search engines use complex algorithms to rank all childcare websites based on how relevant they think it is to the user’s search query. These algorithms change several times a year as search engines evolve.
The quality of your website content is important, but not everything. The usability of your site and the amount of backlinks your website has from trustworthy sites can all help to increase your site’s visibility and help you rank higher on the search engine results page (SERPS).
The load speed of your website also now is considered as part of the mix.
The hosting of your website is important (which effects page load speed).
Your social presence is another factor that effect where your appear on the web. When social media landed, sites like Facebook were disregarded. In the following years, social media is taken into account big time!
Users who have made a relevant search are more likely to click on your website, interact with your brand and make a purchase. If your website gets people returning, this is also taken into account (news websites for example have returning visitors).
Search engine optimisation is all about websites appearing naturally on search engines rather than through the paid advertising route (PPC).
Most people trust the natural search results over the paid adverts, therefore when parents are searching for a local nursery then they will stay once they find you.
For this reason, SEO for nurseries is very important. Being linked with the nursery association will help your website optimisation.
Search engine optimisation is all about convincing search engines that the website is relevant to the search results.
If someone types in ‘children’s nurseries in …..’ then they will get millions of results, ranging from the most relevant websites, down to lesser relevant.
The idea is that your nursery appears on page 1 (the closer to the top the better).
The way this is done is by doing optimisation work on and off of the website. This is an ongoing process (as your competitors will be doing the same) and involves quite a bit of work.
SEO for nurseries is not expensive, but it does depend on the competition.
If the area you are in has lots of children’s nurseries, then there may be quite a bit of work needed to ensure that your nursery works it’s way to the top of the search results.
SEO prices do vary with all search companies, so we advise shopping around.
Most SEO companies will charge a small monthly retainer to do link building, press releases and on-site work to ensure search engines keep coming back to the website and indexing it.
Choosing a marketing company to do the SEO for your nursery can be a challenge.
There are thousands of search engine optimisation companies around the UK. As such it is wise to select one that has experience of doing SEO for nurseries, and knows something about marketing for nurseries.
If they have done work for nurseries before, this will give them an advantage over any old SEO company that is non industry specific.
Comparing quotes on SEO for a nursery is not about finding the cheapest quote, that is not how marketing works.
It is about finding the ‘right’ SEO company for your nursery, one that knows their trade and can get you onto page 1 in your area of the UK.
If you would like to talk about SEO for nursery websites, just fill in the form.
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