Could Your Legal Website Benefit From Search Engine Optimisation?Since most people use the internet to find a solicitor or legal practice these days, SEO for legal companies is essential.
Whether you are Irwin Mitchell, the law society or a brand new solicitor, being found on search engines is essential to your survival.
Search optimisation companies will help your website appear either for local or national searches; we advise you talking to agencies that know about SEO for solicitors.
Just fill in the form to get free advice and quotes from SEO companies that know about SEO for solicitors.
SEO for legal companies is a complex and constantly changing form of marketing to improve website ranking on search engines such as Yahoo, Bing and Ask. Google is the dominant search engine since it is the web browser that is loaded onto most websites and smartphones.
The process involves getting traffic to your website from the main UK search engines:
Each of these search engines use a different formula (known as a website algorithm) to rank all UK legal websites, which changes throughout the year.
SEO is very much an unknown, since each of the search engines keeps its formula for ranking legal websites a secret. The best guess is that SEO broken down into 2 main areas:
All search engines use complex algorithms to rank all legal websites based on how relevant they think it is to the user’s search query. These algorithms change several times a year as search engines evolve.
The quality of your website content is important, but not everything. The usability of your site and the amount of backlinks your website has from trustworthy sites can all help to increase your site’s visibility and help you rank higher on the search engine results page (SERPS).
The load speed of your website also now is considered as part of the mix.
The hosting of your website is important (which effects page load speed).
Your social presence is another factor that effect where your appear on the web. When social media landed, sites like Facebook were disregarded. In the following years, social media is taken into account big time!
Users who have made a relevant search are more likely to click on your website, interact with your brand and make a purchase. If your website gets people returning, this is also taken into account (news websites for example have returning visitors).
Legal companies require optimisation services as much if not more than companies in any other industry.
The industry is not as commercial as many other sectors (such as retail, engineering, automotive etc.) however legal companies need optimisation support in order to gain natural website visibility.
SEO for legal companies needs to be hands on, with lots of support.
Most people that use the internet would opt for the companies that naturally appear in search results (rather than the paid adverts) so SEO is important for natural visitors.
The UK has hundreds, thousands of optimisation companies ranging from top London agencies down to freelancers working from home; for legal companies, selecting the right one is difficult.
Many search companies do have a portfolio of clients they have worked with, and most of these are grouped into sectors.
Choosing an SEO with legal marketing experience is advised as they understand about marketing for solicitors.
An optimisation company that knows the legal industry will have a better idea of how to place your business. There will be no learning curve as they seek to gain understanding of the legal market and how the legal sector operates.
They will understand your key competitors (if the area of the legal industry you are in has competition) and position you on the internet in the best way.
Meetings are not a vital part of search success, however it is good to meet up with the optimisation company initially in order to chat through strategies, ideas and objectives.
SEO for legal websites is no different, a meeting is advised.
Review meetings are also good. It is easy for an SEO company to pull of a report from google analytics for you; but if they have to meet you they will push to have results to show you.
No-one likes attending a meeting empty handed with no way of justifying your investment.
Choosing a marketing company to handle your SEO can be challenging. All website optimisation companies are in business to make a profit, therefore shopping around is wise in order to avoid overpaying someone and adding to their skiing holiday next winter.
SEO prices vary considerably.
All website optimisation companies set their own rates, depending on their size, how many staff they have, how big their offices are and of course their profit margins.
Rather than spending hours researching different optimisation companies, let us do the legwork.
Just fill in the form and we will get you advice and quotes from agencies that have experience in doing SEO for solicitors and legal companies.
Digital Marketing
Marketing And PR Agency
Creative & Design
Web Development
Events & Hospitality
Other service