Would Your Nursery Benefit From A Pay Per Click Advertising Campaign?PPC for nurseries is essential to being found by new customers, parents that are looking for childcare.
Since most people will use the internet to find a nursery for their children, being visible online is important.
Since the childcare sector is so large and so competitive, PPC advertising for your nursery can get you found by local parents.
Just fill out the form to get quotes from local PPC companies that know the childcare and nursery industry
More and more people these days are using the internet to find a local children’s nursery, and this is growing.
Since COVID, more parents are sending their children to daycare while they go to work their 9-5 jobs.
For this reason, having a good internet presence is becoming more and more important. Appearing naturally on Google is good.
However paid advertising can only serve to reinforce the message that you are right for them and strengthens the brand awareness of your nursery.
PPC for nurseries is not to complex, as it only involves a few select keywords based around a geographical area/town and county.
For this reason, setting up a campaign should be fairly quick.
They should set up ‘split tests’ to see which keywords work best for you.
Having a specific landing page for certain keywords is wise, rather than sending everyone to your homepage.
The trick is getting the cost per click (CPA) as low as possible. The cost per click is based around the competitiveness of the search word/phrase. This is where experience kicks in, if they have worked with Nurseries in the past, they should be able to get your CPA low.
The more popular the keyword/phrase, the more expensive it will be. PPC costs are based on the fees charges by the agency, and the cost per click (paid to the search engine).
The cost of is broken down into two parts:
The CPA (cost per click) does vary depending on a number of factors (the bid cost, the relevance of the landing page etc.). This is something the company works at getting as low as possible.
The monthly retainer will vary with each company, so it is worth looking around and comparing quotes.
Therefore selecting a PPC agency for your nursery needs to be done with care to avoid high fees.
Freelancers tend to charge less per month to setup and manage your campaigns, but do they have the experience you need?
PPC agencies in central cities tend to be more expensive, as they have higher running costs and higher staff costs. However just because they charge more, does not mean they will get you better results.
PPC advertising for nurseries does not need to be expensive, just fill in the form to compare local quotes.
PPC advertising for nurseries is important, but so too is being found organically.
Talking to your agency about SEO is advised, so that they can either help, or point you in the right direction of a SEO company. This should help you get organic visitors for your chosen keywords rather than just relying on paid advertising.
Another suggestion is being active on social media. Platforms like Tik Tok and Facebook are free to use, if you are creative, you should be able to get noticed quite quickly.
Advertising on search engines has grown more complicated over the years, so we advise not trying to tackle it yourself. Talk to a few experts about PPC for your nursery.
Choosing a marketing company to setup and handle the PPC campaign for your nursery can be a challenge. As there are thousands of PPC agencies around the UK, it is best to select one that has experience of doing marketing for nurseries.
There are freelancers, PPC companies and Google certified agencies that boast multiple awards.
Choosing one that has worked with nurseries in the past is wise. This way they should understand what is involved with your campaign and get quicker results. They should have a good understanding of the kind of keywords you are targeting and there should be no ‘learning curve’.
Working with someone local is always best. They tend to deliver better results that an agency that is hundreds of miles away (or in another country).
All PPC agencies are independent and set their own monthly fees.
Freelancers tend to be cheaper than agencies, since their overheads are less, however do they have the experience and resources to support your nursery?
PPC for nurseries does not have to be expensive. It is wise to get a few quotes to compare, to check experience and prices, so just fill in the form.
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