PPC for IT companies is essential as the industry is so competitive and moves so quickly.
Whether you are a global leader like Intel or a small IT software company, paid advertising can help.
Just fill in the form to get free advice and quotes from local PPC agencies that know the IT and technology markets.
The world of websites and the internet is highly competitive and for IT companies, having a great website is not enough.
Unless you are getting targeted traffic to it and that traffic is converting into customers.
Lets start at the beginning, how does PPC advertising work for your IT business?
It is a quick way to reach a relevant audience on major search engines like Google and Bing, and can be very cost-effective when implemented and managed correctly.
Google’s platform is called Google Adwords. Bing’s platform is called Bing Ads.
You only pay when someone clicks on your advert.
So by using the correct combination of keywords, ad messaging, and landing page, you’ll should only attract visitors who are interested in your product or service. They should hopefully be more motivated to convert.
Appearing organically on page 1 of search engines for your target keywords is difficult, especially for competitive industry sectors.
PPC advertising is a way to get onto page 1 24hrs a day (if you want) by setting up and advertising campaign on the search engines.
Each time your advert is clicked on, the search engines charge you a fee. This could be 0.20p or it could be £20.00 depending on how competitive the keyword you are sponsoring costs.
All IT companies have different search phrases that they are targeting.
Phone companies targeting ‘mobile phones’, software companies targeting ‘IT software’ and all location variables.
However there is high competition from the technology industry.
Coupled into this is the competition from overseas companies, as the tech industry is truly a global one rather than working locally.
Therefore with this in mind, PPC for IT companies is essential.
We do advise talking to agencies that have done marketing for IT companies in the past.
Just fill in the form opposite to get quotes today.
Choosing a marketing company to set up and handle the PPC campaign for your IT business can be a challenge. There is the need to carefully consider which PPC agency to choose, as they are all different.
There are hundreds of paid search companies around the UK, but not that many that have specific IT industry experience.
Having experience in the IT sector means that they will have a better idea of how to target specific keywords.
How to set up successful adverts, knowing your competitors and effectively managing the campaign.
All paid advertising agencies are set up differently. PPC prices vary significantly.
At the end of the day they are there to make profit, therefore there is the need to shop around to avoid adding to someone’s holiday fund.
Just fill in the form to get free advice and quotes from local agencies that know about PPC for IT companies.