Telemarketing for shops seems a little bit unnecessary in our modern digital world, however there are many benefits that it can bring. Telemarketing in the retail industry seems to have gone out of fashion since the 1990’s but still has benefits.
However with over 450 telemarketing agencies in the UK to choose from, the difficulty is where to start.
For many shops and retail businesses, having support is vital to the smooth running of the business.
We can help by putting you in touch with agencies that have experience in doing telemarketing for shops.
Rather than spending time on Google looking for agencies, let us help.
Just fill in the form to get quotes from experts that know about the retail and shopping industry.
Truth indeed that the retail sector is struggling, since most of us have switched to online shopping.
Any shop (whether online or high street) will need to use it in one form or another. Telemarketing is becoming more popular as the pressure deepens on the high street.
You have customers that will need to discuss a broad range of topics (some of which are):
Even online stores need to have a resource for customers to be able to talk to a person in order to resolve an issue. This would be handled internally (by a customer care department) or externally (by an agency).
The majority of retail companies would be inbound calling (handling of customer queries like the above bullet points) however some may use outbound calling for customer loyalty, credit issues etc.
The marketing challenges in 2024 for shops is becoming ever more challenging as more shops are closing due to the online marketplace. So many shops and retail companies profess to having great customer service, however getting in touch with a human can sometimes be difficult.
Many shops opt for automated call handling, which no-one likes.
Telemarketing for shops and retail companies brings back the human touch.
Also, calling up customers after an issue adds value and shows the customer that they are valued, bringing back customer loyalty.
Over the years and decades, the retail sector seems to have lost the personal touch. Gone are the days of having a door man, or that feeling that the customer is valued, and not just a number.
With many shops, customers come in and go, there is no value that is added.
Mostly young people work in shops either as a part time job while at university, or as a stopgap in-between looking for jobs.
Telemarketing can be used to add that personal touch that we have lost as the retail industry has evolved into the beast that it is today.
The retail industry is struggling against the online industry creating more of a challenge for shops to add value.
There are well over 450 telemarketing agencies in the UK, working in all kinds of industries from IT & telecoms, to electronics and leisure.
When choosing an agency, it is wise to find one with experience. Telemarketing for shops and retail companies needs a unique approach.
The industry is fiercely competitive and retail marketing knowledge is needed in order to work through the various issues and topics that occur.
There are a wide range of companies, from students working from home, up to large call centers.
They can portray anything on their websites and many profess to be ‘the UK’s leading company’ despite only trading for 3 months.
Outbound calling can be expensive, so it is very wise to arrange a meeting to visit the agency. Meet some of their staff and get a feel for what they are able to offer (as this can be different to what their website claims).
At the meeting, discussions about industry knowledge and experience can be done face to face and a good understanding of the agency with their knowledge of the retail industry.
Telemarketing for shops needs an agency that has worked in retail, a meeting will give you the chance to ensure they have this.
There are hundreds of different telemarketing agencies around the UK, all with different levels of calling experience, skill levels and costs.
There are no standard rates and all agencies set their own telemarketing prices, based on the following:
It is wise to compare a few a few marketing companies that have industry experience in order to get an average feel for prices involved.
Telemarketing for shops and retail companies does not need to be expensive. Day rates range from £150 per day to around £500 depending on how many agents you need.
The cheapest company is not necessarily the best, but comparing quotes should avoid you overpaying and adding to someones holiday fund.