What Is Leaflet Distribution?What is leaflet distribution? It is something that many businesses use as a very targeted and localised form of marketing.
This would involve people going around houses/companies and dropping of a leaflet/flyer into a letter box or pigeon hole.
The leaflet is not addressed or personalised, simply a marketing flyer designed to initiate a response.
Normally this would be via people calling a phone number, visiting a website or shop.
If you are new to the print marketing world and asking yourself ‘what is leaflet distribution?‘, you are definitely in the right place.
Leaflet distribution is a very effective marketing tool used extensively by companies and organizations to promote themselves.
Leaflets can be distributed door to door through potential customers’ letterboxes, displayed in business premises and placed directly into the hands of individuals.
In this globally connected high-speed digital and social media world it is easy to overlook leaflets and view them as a relic of a bygone age.
However, to do so could be a big mistake. A leaflet distribution campaign is still a powerful way of creating and increasing awareness of who you are and of bringing in new customers and increasing sales.
Leaflets are visually exciting, low-cost and present useful information in a concise way that grabs attention.
According to research carried out by the Direct Marketing Association (DMA) 89% of consumers remember a leaflet or flyer coming through their letterbox and 45% keep leaflets in a drawer or on a noticeboard.
This compares to 81% of people who don’t pay any attention to newspaper and magazine adverts.
IT is used by a wide variety of companies (normally ones that are selling in the B2C market). Common businesses that use leaflet distribution would be:
Most of the companies above will deal with people in the local area (maybe 5-10 mile radius); so doing regular ‘reminders’ is a good way to keep the name in the frame.
What is it going to achieve? Distributing leaflets is very cheap, apart from the man power of delivering the leaflets the costs are minuet.
Leaflet distribution is also very targeted. If you are a local business, then a leaflet drop is the best way to get your name known to the local community.
It is all about spreading seeds, people do not normally respond to the first leaflet that appears (unless there is a current need) however continued deliveries ensures that the brand is established.
The trick is ensuring that your leaflet arrives when it is needed. So trying to get timings right is something this is important.
For example; if you are a pizza company like Papa Johns, getting leaflets delivered before the weekend (when more people will order pizza) will ensure that the chances of response are higher.
What is leaflet distribution going to cost you? As above, the cost to a company other th
The only thing is finding people to deliver the leaflets, which is a time consuming and laborious task (especially in winter or in bad weather).
There are ‘leaflet distribution companies‘ that are able to arrange for leaflets to be distributed to a certain area.
Costs will vary for their service, but normally are very modest. Use the form opposite to get some free quotes to compare.
Choosing a marketing company to handle your leaflet distribution can be challenging, as there are many leaflet distribution companies around the UK.
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