Are You Thinking Of Using B2C Direct Mail To Reach Consumers?B2C direct mail is sent from businesses to UK homeowners.
Consumers would be households and home owners.
Consumer direct mail is alive and well.
As we all know the amount of mail that is received by the average UK home owner.
It is increasing as businesses pick up names from electoral rolls, garages, restaurants etc.
B2C direct mail has evolved dramatically with the digital age, but one powerful strategy often overlooked is direct mail marketing.
Unlike digital adverts that are easily ignored, direct mail offers a tangible, personal touch that can capture your audience’s attention and foster meaningful connections. You can take advantage of cutting-edge technology, such as handwritten letters and personalised postcards, to make a lasting impression.
Services that are on offer involve:
Mailing costs have gone up significantly over the years, meaning that each delivery has to be as effective as possible in converting into an enquiry.
The average household in the UK receives around 2-3 unsolicited pieces of direct mail a day.
This could be from a plumber, a car garage, an estate agent, a new restaurant. Not to mention hand delivered mail from pizza takeaways, tree surgeons, charities and countless other sources.
All households get mailings from sources they know. Banks, utilities, the government, dental practices, doctors, the council and so on.
All homeowners rely on B2C direct mail for most aspects of their lives (even with the introduction of the internet).
Older people even more so as they may not be able to access or use the internet.
B2C direct mail is used with great effect and the world would be a very different place if mailing companies stopped.
If Direct Mail marketing isn’t part of your marketing strategy, you’re missing out on a huge opportunity to retain and acquire more customers for your business.
In fact, studies prove that Direct Mail marketing:
Put your message directly in the hands of your customers and prospective buyers, for one of the most targeted, highly effective forms of advertising there is to drive response and sales.
Direct marketing is where you go directly to prospective customers and ‘knock on their door’ to enquire. Direct mail can work very well with telemarketing, to reach out to targeted prospects.
Digital marketing is reactive marketing, having an advert on the search engine or advertising on social media does work, but you get what you are given.
Most companies have target prospects, a preferred customer of a certain size or certain industry. Direct marketing is perfect for achieving this.
Many companies do mailings in massive numbers to generate interest and enquiries from homeowners.
Whether this be for changing car insurance companies, electricity companies, or buying pizza to great effect.
Many small and local companies (such as hair dressers, freelance fitness instructors, driving instructors) use direct mail to let local residents know of their local service.
B2C Direct mail for sales is on the whole annoying to most consumers.
However it does work and as such is a great form of marketing either for local companies or national companies.
Most companies will send a standard mailing to homeowners, in a standard envelope that does not stand out.
An idea would be to be creative in a mailing. Include a free gift, a free voucher or some free perfume.
Some companies have included food coupons or sachets of fabric softener – which are a great way of brand awareness and getting a positive response.
If you cannot afford to enclose a gift to each homeowner or voucher, then think about the mailing itself.
Creative packaging or layout could make the difference to someone opening and reading the mailing or it being put directly into the recycling.
Choosing a marketing company to handle your B2C direct mail is challenging, since there are many companies that offer this specialist form of direct marketing.
We are all used to getting junk mail through the door, so marketing has to be on point. Mailing costs have soared over the years, so each mailing needs to count. The scatter gun approach to marketing cannot apply in B2C direct mailing, as the costs are now so high.
It is wise to compare quotes, as all direct mail companies set their own rates.
We want to help you find the ‘right’ direct mail company for your business.
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