Compare Quotes On PR For Your Art GalleryPR for art galleries is popular and in many ways essential, as it is such a targeted and affordable form of marketing.
The only issue is that there are so many PR companies in the UK, finding the ‘right one’ is a challenge.
We always advise talking with PR agencies that have experience in doing public relations for art galleries and in the creative sector.
Just fill out the form opposite to get free advice and quotes from 5 local PR agencies that know about marketing for art galleries.
Public relations can trace it’s roots back to the establishment of the “Publicity Bureau” in 1900 as the start of the modern public relations (PR) profession.
Public relations is all about communicating your ‘story’ to the media.
This needs to be ‘newsworthy’ information, such as launching a new part of your art gallery, celebrating a milestone or the appointing of a new art director.
Public relations is all about getting you media attention, bringing you into the media’s limelight.
Many art galleries, whether paintings, jewellery or clothing, are finding things hard as the recession deepens in the UK, and as such the need for publicity is necessary.
Having regular media exposure is great to attract tourists, day visitors and sponsorship opportunities for art galleries.
Whether you are the National Gallery, the National Portrait Gallery, or Leeds Art Gallery having PR for galleries and museums is important for bringing you into the media spotlight.
Having a PR campaign ticking away can do so much to any museum, to raise brand awareness, to help with local marketing and to get visitors in.
The cost does depend on a few different factors, such as the reason for the campaign, the length of the campaign and the agency that is selected.
Some PR companies will charge you £500 a month, some £5,000. For this reason, shopping around for quotes is important.
All PR agencies set their own fees and profit margins. Larger PR companies in London will charge more as they have higher staff costs, higher office costs and higher profit margins. An expensive PR company does not make them the best.
It is wise to shop around for PR prices, to avoid overpaying an agency. As a price comparison website, we want to help you find the best agency for the lowest price.
Another consideration is how the campaign works alongside your website. Websites for artists and art galleries do need to be tied into the PR campaign.
When considering media coverage for your art gallery, it is advisable to select a public relations agency that has experience in doing work in the museum industry.
They will have the right media contacts, as well as being able to achieve quicker results. PR for art galleries really does need to be handled by an agency that knows the industry.
You do not want them to just submit your press release to a press release website, but to pick up the phone and talk to a flesh and blood journalist that covers the creative sector.
The king of marketing and public relations has to be Richard Branson, someone who for decades has successfully used marketing and PR to get huge amounts of free media exposure for his Virgin brand.
By using various PR stunts to launch his brands or to draw attention to one of his brands by piggybacking on an event, he has gained marketing gold dust for his business time after time.
From his launch of the ‘Sex Pistols’ back in 1977 to coincide with the Queen’s Silver Jubilee launching their song ‘God Save The Queen’ playing loud on a boat down the Thames. Of course that got national media coverage and was a stroke of genius.
Can a PR company do the same for your art gallery, piggybacking on an event to get you media exposure, or doing something to really create a media buzz?
We do advise you getting a few quotes from different PR agencies to compare.
There are over 4,500 public relations companies in the UK. Of course you cannot get quotes from them all, and there is no need. Getting quotes from a few local PR companies, that have done work in the creative sectors is what you need.
Comparing PR companies is not about cost, you cannot compare marketing companies based on price alone. With public relations, you do not get what you pay for, the most expensive PR company in the UK does not make them the best.
We want to help you find the ‘right’ PR company for your art gallery.
Just fill in the form to get quotes from 5 local PR agencies that know about PR for art galleries
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