Compare Quotes On PPC For Florists Today.As the population in the UK booms, so to does the demand for flowers, PPC for florists is essential. As more people order their flowers online, being seen is essential.
Just fill in the form opposite to get free advice and quotes from local PPC companies that know about marketing for florists.
PPC advertising for florists is about appearing in certain internet searches for specific florists, such as ‘florists in Oxford’ or ‘florists in Reading’.
All internet searches are done by location, if you are having a wedding, you need a florist, and people will always search for someone local and search engines deliver local results.
PPC advertising for your florist will be about setting up an account with Google Adwords and then setting up and advertising campaign. Each time someone clicks on your advert, they are sent to your landing page (your wedding flowers selections for example) and you are charged a small fee by the search engine.
Simplicity is the goal when it comes to usability. Creating floral landing pages, product pages, and a checkout process that is easy to navigate and flows from point A to point B is the best way to ensure visitors stay on the site and end in conversion.
For eCommerce landing pages, it is best to think of your website in the same way you would think about your retail floral store. Landing pages should focus on the fundamental objective of getting customers to complete a specified goal. In the instance of florists, that goal is to make a purchase.
Be sure to incorporate:
In most towns and cities around the UK there are normally quite a few florists. You are also competing for business against supermarkets, garages and web based florists like Bunches and Interflora.
Paid search is a great way to get instant geographical exposure to a very targeted audience. By selecting specific keywords in a geographical area, your website should appear to a targeted audience.
Most of the PPC advertising is dominated by the larger website based florists, of which more and more have started up over the years. These are great for having flowers delivered for things like valentines day or a birthday, but for events such as weddings or funerals, a flesh and blood florist is needed.
This is where PPC advertising is the perfect marketing tool for your customers to find you.
PPC for florists can get very expensive, however if it is set up right and managed right, it can be very effective.
The danger is that adverts appear to the wrong people. Which means that the wrong sort of people could click on the links costing a lot of money over time.
The cost is split in two, the cost of the advertising (which is paid to search engines) and the cost of the management and set up (which is paid to the agency).
Some PPC companies charge £300 a month to manage your campaign, others will charge over £3,000 so comparing quotes is very important.
Let us help you compare PPC costs.
When considering which agency to help with a campaign, it is wise to select one that has done PPC for florists in the past. One that knows the flower sector.
Freelancers can be a good choice, as they tend to be much cheaper than agencies, but it is wise to ask them how long they have been trading.
All PPC companies in the UK are different, some have been trading for 20 years, and some have been trading for 20 weeks. You want to use an experience PPC company, rather than one that has just started out and has little to no PPC advertising experience.
They will have a better idea of what is needed and should achieve quicker results. If they know about marketing for florists, they should be able to deliver you better results quicker.
When looking at PPC for florists, it is good to get multiple quotes. As all PPC agencies set their own fees, the management costs will vary considerably.
Choosing a marketing company is never easy, as there are thousands to choose from, all declaring they are the ‘UK’s top PPC agency’.
All PPC agencies are different, freelancers tend to be a lot cheaper than agencies, as they have no staff costs, no office costs and lower profit margins.
Comparing PPC agencies for your florist is not about finding the cheapest quote, as with marketing you do not get what you pay for. The most expensive PPC company in the UK does not make them the best.
We want to help you find the ‘right’ PPC agency for your florist.
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