Compare Quotes On PR For Your Accountancy FirmPR for accountants in the UK is essential, for many reasons.
However with over 5,000 PR agencies in the UK, finding experienced agencies can be difficult. That is where we come in, to help you get quotes to compare from agencies that offer PR for accountants.
Just fill in the form to get free advice and quotes from 5 local PR agencies that are experienced in PR for accountants.
The UK has a very wide and diverse field of accountancy expertise, the 4 large accountants:
Their headquarters are in the USA, UK and the Netherlands, and branches all over the world.
There are thousands or smaller accountants in the UK, ranging from freelancers who work from home, to small, medium and larger accounting practices.
The Institute Of Chartered accountants has over 128,000 members, so there are a lot of you around. The Institute of Chartered Accountants in England and Wales was formed in 1880 as an official body to overcome fragmentation.
Public relations can trace it’s roots back to the establishment of the “Publicity Bureau” in 1900 as the start of the modern public relations (PR) profession. Of course, there were many early forms of public influence and communications management in history.
Public relations is all about getting media attention, and as Bill Gates once said ‘if I was down to my last dollar, I would spend it on public relations’.
Getting media attention is priceless, imagine, just one press release and your story is in the mainstream media.
Public relations (PR) is the set of techniques and strategies related to managing how information about an individual or business is projected to the public, and especially the media. Its primary goals are to highlight important company news or events, maintain a brand image, and put a positive spin on negative events to minimise their fallout.
The main thing being if the story is newsworthy, such as a crisis of some sort, or the acquisition of another accounting firm.
Freelance accountants tend not use the media, or undertake much in the way of marketing, other than having a website. They tend to work on recommendations and only for a handful of local businesses for friends.
Small, medium and larger accountancy practices may well use PR agencies to help with a range of areas:
Generally the larger the accountancy practice, the more the need for PR support.
Public relations brings many benefits, the key one being the benefits it brings with SEO. The search engines monitor all news websites, and if your accounting firm is popping up in the news, then it brings trust with it hopefully bringing you website up in the local search results.
The problem that many accountants face is finding an agency that knows the accountancy industry. As there are so many PR firms around the UK, finding one that has a background in the finance industry can be difficult.
The importance of experience with PR in the accounting sector is important.
The accountancy sector is unique and a knowledge of this industry is different to a firm having knowledge of, for example, the medical sector.
For PR agencies to have a background in marketing for accountants is important, in order to get a good return on investment and to target the right media. It is wise to have a look at the agency’s client portfolio; have they worked with clients like you before?
Do they know about PR for Accountants?
There is a real hunger in regional and national public relations for accountants to explain and simplify tax, corporate finance and accounting procedures.
Business owners and entrepreneurs want to work with accountants who ‘talk their language’ and who are a visible and reassuring regular face in the media.
In our experience, accountants have brilliant ‘stories’ to tell about their practice, people and clients. All too often, accountancy firms shy away from PR coverage because they think that they aren’t interesting enough. That couldn’t be further from the truth.
Choosing the right PR agency for your accounting firm is therefore important. Any PR company can submit a press release to a press release distribution website, but PR is more than just submitting a press release.
The PR company should have connections to flesh and blood journalists that they can pick the phone up to and talk through your story.
Cost is always a factor with marketing.
Choosing a marketing company is never easy, as the all claim to be the best.
All PR agencies are independent companies that set their own fees, therefore taking advice about a campaign at the outset, and comparing PR prices is important in order to avoid overpaying or wasting time.
Compare quotes from 5 PR agencies today, PR agencies that offer PR for accountants.
As a price comparison website, we want to help you find the best PR agency for the lowest price. PR for accountants can be very effective, and does not need to be expensive.
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