Website design for accountants is essential, both in the colours/design, but in the website content itself.
Whether you are looking for a new website (or web re-design) we advise on you talking to 4-5 specialists that offers website design for accountants.
Through talking to expert agencies that have done web design for accountants in the past, you will get the right advice for your new website.
A smart and modern site for your firm is essential, as 95% of your customers will contact you on-line, if they do not like your website, they will go to your competitor down the road.
Web design for accountants needs to be handled by an experienced agency, one that has worked in the financial industry and knows the jargon.
There are around 100,000 accountancy firms in the UK. Ranging from the top firms such as Deloittes, Ernst & Young and KPMG down to the freelancer that runs their business from home (according to the recommended body).
All these accounting firms need websites and there are a number of UK agencies that can offer this.
The benefit with using a company that has worked with the accountancy sector in the past, is that they know your market. They understand the industry and how to communicate your service to your customers.
Any agency can put a website together. However having one that works well, that communicates a clear and concise message and captivates an audience is a little different. As an accountancy firm, if you were given the choice between two sorts of web agencies:
Most would lean towards the number 2
An important thing to bear in mind is that it is built to be fully mobile responsive meaning it should look as good on a smartphone as on a desktop PC, which is vital now that more than 50% of web traffic is typically mobile.
Since 2014 Google has demanded all websites to be mobile friendly, since most of us use our smartphones to browse the internet.
Most companies do not have a ‘responsive website‘ meaning that updates have to be done each time a new smartphone is brought out on the market
Local is always good. As the ability to pop over for a quick face to face chat to run through thoughts, brainstorm ideas, troubleshooting is much more effective than exchanging e-mails over a few days.
Web design for accountants is most effective if you can sit down and plan together.
It is all about personal preference; if you can tick all the boxes then that is ideal.
The ideal is if you can find a local website designer. Someone that has lots of experience in the financial sector. They have some past clients that are accountancy firms. Hopefully that they can produce a great site at a great price. Then this is possibly as good as it gets and you have found the best web designer for the job.
The danger that many face is that all web design agencies seem to be ‘award winning’ and offer the ‘best website design service in the UK’ so selecting the right one is difficult.
Choosing a marketing company is never easy, since there is no real way to measure one against another. Most web designers claim to be ‘the UK’s best web designer’ or ‘an award winning web designer’.
It is always good to try and meet a website designer where possible, for a few reasons:
Many shy away from meetings, as they take time and detract from them working with more clients.
Good for them, but you want them to spend as much time on your project in order to get maximum value for money for the accountants website.
All web agencies are privately owned companies, all looking to generate profits in order to buy new houses, better cars, more holidays; therefore shopping around is important.
Web design pricing tend to vary depending on the size of company, larger studios have higher office costs, more staff costs, more directors and freelancers have lower costs.
Getting a great site produced is important, but paying a low cost for it is equally important (no-one wants to add to their next holiday fund). Therefore shopping around and comparing quotes from companies with financial industry experience is needed.
For free advice and quotes on web design for accountants, just fill in the form.