A full service marketing agency handles all your marketing activities needs in house.
Full service agencies can offer digital and traditional marketing, graphic design, website development, PR and even telemarketing services.
They will cater for all your needs from one place, making sure your overall marketing strategy is focused and working towards the same goal.
To start creating a successful strategy for your business, simply tell us your needs and get five free quotes from local marketing agencies who are eager to work with you.
There’s no obligation to choose an agency, though with over 11 years’ experience and hundreds of professional communications agencies on our books. We are sure you’ll find the right agency for your business.
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They will be able to create a marketing strategy for your businesses. This is really the first sep. They will use their expertise to decide the most effective marketing channel (or channels) to deliver your message most effectively within your budget.
You need to have someone to handle all your promotional activities with ease, as all projects will take place under the same roof.
The agency will have a 360 degree view of your business which will enable continuous learning and improvement on your business as a whole. This holistic approach will ultimately maximise your return on investment.
The main benefit of using a full service marketing agency is that everything is done under one roof, rather than parts of your marketing being outsourced to another agency. Often companies can have their marketing being handled by two three or even more marketing companies.
Using one single agency to handle all your marketing ensures nothing is lost in communication, meaning a stronger marketing message.
You also have access to a range of marketing experts which should again, strengthen your marketing message.
Very often full service marketing agencies have access to the latest technology. This could be digital technology, making your website stronger to appearing higher in search engines. It could be e-marketing of a stronger PR campaign.
Social media plays a big part in the marketing mix these days. In the early days of social media, it was just the young people that used it. However as social media has evolved, business has taken over the helm making it a powerful marketing tool for both global and fledgling brands.
Coming up with fresh ideas is also important when it comes to marketing. Running with the latest marketing trends is good, but creating trends is even better.
Having your marketing campaigns constantly monitored by different internal teams is also a benefit rather than your campaigns being looked at once a week. Smaller marketing companies often juggle clients marketing campaigns with other customers. Generally the customer that shouts the loudest gets the attention, which is not good.
When hiring a full service marketing agency it is important to ask your agency how many years’ experience they have? Do they have experience working in a similar industry to yours.
You might also want to ask who else they have worked with and whether they have any testimonials from current clients.
Meeting are always helpful, having a full service marketing meeting to run through their track record is a good idea.
The agency should be able to cover all your promotional needs and to streamline a marketing strategy for your business.
It’s important that they provide you with a plan which ensures all marketing efforts are geared towards the same goal, as this will enable to help you create the highest return on your investment.
Setting up a marketing campaign will require planning and a clear marketing strategy if it is to be successful.
It is always worth meeting a local agency and visiting their office as this can help you get a feeling for who they are and their business mentality.
You’ll be able to meet the team who would be working on your account and talk through their goals for your business. This will help you get the feeling about whether they are the right match for you.
Of course meeting in a COVID secure environment is important.
Choosing a marketing company to handle your full service marketing can be a challenge. One thing to bear in mind is that all full service marketing agencies are private companies.
Full service marketing costs are set by each agency, so there is no standard to go by. We want to help you find the best agency for the best price. One that will deliver you results.
This is not about getting the cheapest agency, as they may not be the best. ‘You get what you pay for’ does not apply either.
This is about chemistry.
Do you like the agency?
Do they know your industry?
Have they the experience in marketing to justify your investment?
That is a good way of looking at it, as marketing is an investment and you do not want to invest poorly.