3 Reasons Businesses Outsource Telemarketing

The Benefits Of Outsourcing Telemarketing

Companies outsource telemarketing for different reasons, here are the three main reasons businesses outsource telemarketing.

Many companies will outsource their telemarketing to an external agency but why would they do this?

Surely keeping things in house is better?

Your own staff know your products/services better than complete strangers, so there will naturally be a learning curve for complete strangers to lean about your business.

However, selling is a skill that for some comes naturally, but for most needs to be learned over time.

This is the main reason that businesses will outsource telemarketing to a telemarketing agency, is that they have competent telemarketing sales staff that can pick up the batten and cross the finish line.

There are a number of advantages that businesses outsource telemarketing to professional agencies

Here are the top reasons why:

• Staff Costs

It costs a lot of money to recruit for new staff, train new staff and retain them. Consider a business that needs 100 good enthusiastic motivated staff working on the phone 8 hours a day and the recruitment and training costs spiral upwards.

This is not including a HR department to look after all the staff, payroll sickness, holidays.

Staff come and go as they climb their career ladder, unaware of the challenges businesses face in finding good staff and keeping them.

Recruitment costs are huge, especially for senior members of staff and managers.

This is the challenge for many businesses, outsourcing telemarketing as they have sales staff to hand and you do not.

• Office Space And Computer Facilities

A large amount of hardware resource goes into telemarketing.

Desks, chairs, computer systems, integrated e-mail, network support, computer support, antivirus, computer licences, IT team.

Space needs to be given as well as green space, kitchen and bathroom facilities. The more staff that are needed, the more office space, recreation space, IT resources and HR resources are needed.

As technology moves forwards, old computers need to be replaced.  Licences for computer software packages are needed.

A telephone network is also needed to include transferring calls, recording calls, storing of the data, this all takes resource and money to maintain.

Chairs break, computers crash and computer systems need to be maintained by an IT department.

This is all unnecessary if you outsource telemarketing to an agency over doing it in house.

• Staff Training

All staff need training whether it is for basic call handling, or lead generation, appointment making or fault finding.

Many companies (especially the larger ones) will have rigid training programs, so may require staff to go through weeks or months of training before doing live calling (depending on the technicality involved with the product or service.

Most telemarketing staff that are recruited by telemarketing companies are green, young and unexperienced sales people.  The experienced telemarketing staff tend to work directly for businesses as internal sales staff or look to be field sales staff.

For training staff, this may involve outsourcing to a sales training company, or to bring on a senior sales trainer to handle training of all telemarketing staff.

If your business are considering outsourcing to a telemarketing expert then one thing to bear in mind above all else is the pick up period.

Advantages And Disadvantages Of Outsourcing Telemarketing

We have looked at the three main reasons businesses outsource telemarketing, but the disadvantage is results.

If you pay a telemarketing company to conduct a lead generation campaign, they may not produce the results.  There is the risk that you pay out thousands of pounds and not get any results.

No telemarketing company will do commission only telemarketing, by sharing the risk.  All UK telemarketing companies instead will work on a month by month basis, doing calling on allocated days in the hope to generate leads for their clients through cold calling.

We have put together a few tips for telemarketing, which may be helpful.

Things To Take Away

Telemarketing is hard work, cold calling company after company day after day and remaining enthusiastic and motivated is difficult.

Finding telemarketing staff and training them is also hard work, and very expensive.

The system currently in place means that the only way to find sales staff is to go through a recruitment agency like Indeed, or another recruitment agency.

If you outsource work to a telemarketing company that is already set up and ready to go, they can hit the ground running (as opposed to you going through the process of recruiting staff, training staff etc.).

There is the risk however of the telemarketing company not producing results, and this is something that you can discuss directly with them.  Chances are they will have an answer, as this will be a very popular objection ‘what if it does not work’?

We advise talking to telemarketing companies that have a track record of success in your industry sector, whether it is telemarketing for accountants, for companies in the medical sector and so on.

Compare telemarketing prices from local telemarketing experts.