When it comes to the content of your website, you are in competition with companies all over the world, no-matter what niche you are in.
Your website is your virtual shop window. Your website is your digital footprint and cannot be overstated as being important. The quality of your website content is not just rated by human visitors, but also by the search engines.
We at Marketing Quotes have put together a few thoughts, a checklist as it were for you to consider whenever you are considering adding new content to your website/blog.
Your website content is the most important part of your website, it is what your website visitors will stay to read, and what the search engines will rank you for.
We have condensed this into 4 important tips for enhancing your content writing in oder to help you climb online.
Website content is pretty much anything that appears on your website that provides some sort of information to your website visitors.
It could be text (like the blog post you’re reading right now), images, audio recordings, videos, or infographics.
Think of your website as a party and your content as the host.
It’s your content’s job to welcome visitors, keep them entertained, and make sure they want to stick around.
Done right, website content keeps people on your website longer, and helps turn them into customers.
Your website content needs to be pleasing both to human visitors, and search engines. If your website ranks well but people do not enquire, you have missed something. If your website content is great, but you do not get any website traffic, you have again missed something.
Consider these 4 important tips for enhancing your content:
1/ Choose your headlines with care.
Like the first paragraph in a book, your title needs to convey certain things to the visitor:
• Attention Grabbing
• Descriptive Of The Page Content
• Intriguing
Your headline needs to do all these things, to make the visitor sit up and read on. We have all seen headlines that confuse, bore or melt away as ‘another article’. Often putting newsworthy headlines are impacting. You want to sell a solution to a problem for the reader on the topic they are interested in.
Search engines also look for impacting headlines to filter useful content over dull content. Imagine each of your web pages is a news article, if the headline is not attention grabbing, people will not continue to read the news.
2/ Write with the reader in mind, but with SEO in front.
Often website owners forget the reader, writing overly optimised website content purely to rank on search engines. Then there are those that write great content, but it does not rank because it has not been optimised. There are many SEO tools that help you optimise website content. Yoast is one that is used by WordPress websites (like this one) that help the website owner to create SEO friendly content.
Consider which person you are writing your content in. Are you writing in the first person, the third person, or are you doing a mix? Here are 7 tips on choosing a website designer.
3/ Engage with users.
Using things like competitions, polls, e-books are often great ways to engage with users. Getting people coming back to your website is tricky, unless you are a news website or social media platform, why would people return?
The more you can engage with your website visitors, the better chance you will have at growing your community.
Become an expert in your market; this way your community will come to you for information, tips and advice. You could even have a feature where you audience asks you questions for you to write website content on.
4/ KISS – Keep it simple stupid. Don’t overwhelm
Keep your sentences short. Keep your point on point. No-one wants to read your opening paragraph and then have to re-read it because they did not understand. Remember, the average reading age in the UK is 11, so target your audience accordingly.
You know your product/service inside and out, but remember that others probably do not.
Try to avoid jargon, unless your website is used by engineers or the highly educated. Using correct English grammar is important, even though we do live in a multi-cultural society with many people not being very eloquent with the English language. Correct English grammar shows that you are a professional business and a well educated one.
There we are, 4 important tips for enhancing your content writing. This should ensure that your website content is appealing and effective.
Have you ever noticed that SEO companies have great website content? It is because they write effective website content with both the humans and the search engines in mind.
Choosing a marketing company to handle your content writing may well be a challenge, as there are so many.
Just fill in the form to get free advice and quotes on boosting your websites rankings through well written posts.
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